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Head of Marketing

Head of Marketing

Oli at Home LLCGrosse Pointe, MI, US
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Job Description

Job Description

Benefits :

  • Competitive salary
  • Opportunity for advancement
  • Stock options plan

About Oli at Home

Oli at Home is a concierge medical practice delivering aesthetic treatments including Botox, Jeuveau, microneedling, and chemical peels directly to patients homes. Were redefining convenience, care, and connection in aesthetics through a high touch approach that centers on trust and long term relationships.

Were growing quickly across Michigan. To help drive that growth, were looking for a Head of Marketing whos ready to build, lead, and scale a modern acquisition engine from the ground up.

The Role

As Head of Marketing, youll own patient acquisition end to end, from strategy to execution. Youll oversee paid media (Meta, Google), SEO, and conversion funnel optimization while shaping the story that introduces thousands of new patients to Oli.

What Youll Do

  • Lead performance marketing : design and execute growth campaigns across Meta, Google, and other channels to drive new patient bookings
  • Own the funnel : optimize ad performance, landing pages, and conversion paths to maximize ROI and reduce cost per acquisition
  • Build the marketing engine : develop the systems, dashboards, and playbooks that turn insights into repeatable growth
  • Test and iterate : identify new audiences, creative angles, and partnership opportunities to keep Oli top of mind in every market we enter
  • Collaborate cross functionally : work directly with leadership, operations, and creative to align brand, performance, and patient experience
  • Report and refine : analyze campaign data, patient acquisition trends, and performance metrics to inform strategic decisions

    • What You Bring

  • 5+ years of experience in performance marketing, preferably within D2C, healthcare, aesthetics, or multi location service businesses
  • Proven track record managing Meta and Google Ads with six figure budgets and measurable acquisition results
  • Deep understanding of analytics, attribution, and conversion tracking
  • Experience building and optimizing high ROI funnels from ad creative through lead nurturing
  • A balance of creative intuition and analytical precision
  • Leadership ability to build and manage small teams or agency partners

    • Why Join Oli

  • Competitive compensation with performance incentives
  • Hybrid flexibility (Metro Detroit preferred)
  • Direct impact your work directly drives patient growth and brand expansion
  • Fast growing company with strong culture, high standards, and massive upside
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