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Senior Head of Marketing

Senior Head of Marketing

MediabistroBoca Raton, FL, United States
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Job Summary :

Integrated Dermatology of Fairfax is a company focused on developing EHR, practice management, and revenue cycle management solutions for medical practices. They are seeking a dynamic Marketing Manager to drive lead generation, brand awareness, and customer engagement through various marketing channels, requiring both strategic and hands-on execution.

Responsibilities :

  • Develop and execute a comprehensive omnichannel marketing strategy to drive product adoption and brand awareness.
  • Own and manage social media marketing, including content creation, engagement, and paid social campaigns.
  • Plan and execute email and SMS marketing campaigns, leveraging segmentation and automation tools to maximize reach and engagement.
  • Design and implement content marketing strategies, including blog posts, whitepapers, case studies, and video content.
  • Optimize marketing funnels, landing pages, and conversion pathways for lead generation and customer retention.
  • Collaborate with product teams to align marketing initiatives with business goals.
  • Analyze and report on key performance indicators (KPIs) to track marketing effectiveness and ROI.
  • Stay ahead of industry trends, competitive landscape, and best practices in healthcare AI digital marketing.

Qualifications : Required :

  • Proven track record in omnichannel marketing, including social media, email, SMS, and content marketing.
  • Strong expertise in marketing automation tools.
  • Experience with SEO, SEM, PPC, and paid social campaigns.
  • Ability to develop compelling messaging and positioning tailored to different audiences (healthcare providers, administrators, etc.).
  • Data-driven mindset with proficiency in analytics tools (Google Analytics, HubSpot, social media insights, etc.).
  • Excellent communication and storytelling skills.
  • Entrepreneurial mindset with a passion for AI-driven healthcare solutions.
  • 5+ years of experience in B2B marketing in healthcare and AI-driven technology (Required)
  • Omnichannel, marketing automation tools, digital marketing & analytics (Required)
  • Company :

    Integrated Dermatology of Fairfax specializes in dermatological care and manages acne, rashes, and rosacea. Founded in 2015, the company is headquartered in Fairfax, Virginia, USA, with a team of 11-50 employees. The company is currently Early Stage.

    Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing

    Industries

    Software Development

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    Inferred from the description for this job

    Medical insurance

    Vision insurance

    401(k)

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