Director of Marketing and Communications

GIRL SCOUTS OF MINNESOTA AND WISCONSt Paul, MN, United States

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Job Details

Job Location

Saint Paul Service Center - Saint Paul, MN

Position Type

Full Time

Salary Range

$90000.00 - $100000.00 Salary / year

Description

Who We Are

Girl Scouts River Valleys' mission is to build girls of courage, confidence, and character who make the world a better place. Our purpose is to boldly lead as an anti-racist organization that uplifts and empowers every girl to know their worth and lead in their world. Our commitment to a girl-led future is unwavering.

Working at Girl Scouts is an opportunity to be you at your best by beinga part of a passionateteam of professionals dedicated tohelping Girl Scouts build theirfutures.

Commitment to Equity & Inclusion

Girl Scouts River Valleys is committed to diversity, equity, inclusion, access, and racial justice, and is working to boldly lead as an anti-racist organization that uplifts and empowers every Girl Scout to know their worth and lead in their world. This means leading not just with words, but with actions.

Diversity and inclusion have been core values of Girl Scouts since its founding in 1912. Girl Scouts River Valleys and Girl Scouts of the USA value diversity in all its forms and do not discriminateon the basis of race, color, creed, religion, alienage or national origin, ancestry, citizenship status, age, disability, gender, marital status, familial status, veteran status, sexual orientation, gender identification, genetic information, public assistance, local human rights commission activity, or any other characteristic protected by applicable federal, state, or local laws.

Learn more about our mission, purpose, and values online at girlscoutsrv.org .

Position Summary

The Director of Marketing & Communications is a visionary strategist and hands-on leader who drives brand visibility, reputation, and engagement to advance Girl Scouts River Valleys' mission. This role leads marketing, communications, content strategy, and public relations with a focus on measurable outcomes that drive membership, revenue, and program growth. The Director will ensure all communications are aligned with our commitment to diversity, equity, inclusion, access, and racial justice, and reflect our purpose of becoming an anti-racist organization.

Ideal Candidate

We are looking for a strategic, creative, and equity-driven leader who thrives at the intersection of storytelling, brand strategy, and measurable impact. The ideal candidate brings 7+ years of marketing and communications experience, including proven success leading teams, elevating brand visibility, and driving growth through multi-channel campaigns. They are both a visionary and a hands-on contributor-able to set strategy, mentor staff, and jump in to write, design, or problem-solve when needed. A strong commitment to diversity, equity, inclusion, access, and racial justice is essential, along with the ability to craft culturally relevant messaging that resonates across communities. If you are a relationship-builder with sharp communication skills, a passion for inspiring action, and a belief in the power of the Girl Scout Movement, this role offers the opportunity to make a lasting impact.

Compensation

At GSRV, we believe that a well-structured compensation package will attract and retain talent. Therefore, we are very competitive with including a compensation package for this position that aligns with like-organizations and positions in the area. This includes :

Hiring range - $90,000.00 - $100,000.00 annually; Medical, Dental, and Vision
HSA / FSA
Employer Paid STD and LTD Employer Paid Life Insurance 403(B) Plan
Pet Insurance
Paid Time Off (PTO)
1-Week Winter Break
14 Recognized
Holidays
Paid FMLA
Shorten Summer Fridays
Employee Assistance Program EAP
Infant-at-Work Program
Hybrid Workplace
Affinity Groups

Responsibilities

To be successful, the following are essential duties and responsibilities of this position :

Essential Duties and Responsibilities

Marketing & Communications Strategy

Develop, direct, and implement a multi-channel annual marketing and communications plan that supports program, membership, advocacy, and revenue goals.

Set and monitor KPIs for reach, engagement, and conversion across campaigns, adjusting strategies for impact.

Lead strategic management of all communications platforms including website, social media, print, and email.

Integrate data-driven insights to refine strategies, ensuring audience growth and deeper community connection.

Creative & Brand Leadership

Lead creative strategy and brand storytelling that inspires action and builds loyalty.

Oversee the design and production of all key materials including the Annual Report, fundraising campaigns, recruitment collateral, and event communications.

Ensure all communications uphold GSRV and GSUSA brand standards while also driving innovation and transformation.

Serve as a thought leader, monitoring and applying emerging trends in digital marketing, content strategy, and technology.

Public Relations & Visibility

Strengthen public understanding of Girl Scouts as a leadership, workforce development, and equity-focused organization-not just "cookies, camps, and crafts."

Direct media relations, including proactive press outreach, thought leadership opportunities, and crisis communications.

Cultivate strategic partnerships with media, sponsors, and influencers to expand GSRV's visibility and credibility.

Team & Organizational Leadership

Lead, mentor, and develop a high-performing team of five marketing and communications professionals.

Manage communications budgets, ensuring efficient and strategic resource allocation.

Collaborate across departments (advancement, membership, programs, advocacy, and operations) to co-create recruitment, retention, fundraising, and engagement strategies.

Apply an equity lens to all communications, ensuring cultural relevance, accessibility, and inclusivity.

Partnership & Stakeholder Engagement

Build strong external relationships with sponsors, vendors, volunteers, GSUSA, and peer councils.

Serve as an internal thought partner to senior leadership, offering marketing expertise in shaping organizational priorities.

Represent GSRV in community and professional forums, advancing our role as a leader in equity and youth empowerment.

Additional Duties and Responsibilities

Collaborate with colleagues across the council, GSUSA staff, and colleagues from other councils.

Actively participate in all-staff meetings, staff in-service training, and other meetings.

When representing the council to both internal and external audiences, articulate GSRV's desired image and position to all audiences.

Actively support the council's commitment to diversity, equity, inclusion, access, racial justice, and anti-racism. Conduct all activities with a high degree of cultural competency.

Contribute to building a cohesive, flexible, and productive staff environment that demonstrates the values and mission of Girl Scouts and delivers high-quality customer service.

Subscribe to the principles of the Girl Scout Movement

Competencies to be Successful at Girl Scouts River Valleys

At GSRV, we believe that when we have competencies to guide us in doing our work, while we commit to our mission and vision, we are successful. You are required to apply these competencies into your day-to-day work.

TeamEngagement

Employee demonstrates the practices of having courageous, clear, friendly, and productive conversations with each other and are expected to contribute to building a respectful work environment for everyone.

Communication and Accountability

Employee is able to effectively communicate with others in multiple ways to be successful in completing work and tasks. Employee can articulate thoughts and expresses ideas to others providing valuable and timely information. The employee is driven to accomplish outcomes, deliverables, and communicates proactively about impacts to deadlines and work.

Professional Growth

Employees utilize multiple ways to support growth at GSRV. There is enthusiasm for learning and growing in a diversity of ways and an eagerness to apply knowledge gained in their work and the organization.

Innovation Leading to Impact

Employee contributes ideas and solutions to improve work strategies showing willingness to take thoughtful risks and failing forward, creating new and improved ways of doing things.

Equity Focused

Employee incorporates GSRV's equity framework and anti-racism guidance document into their work, decision, and actions.

Work Performance

Employee is proactive in working to understand the goals, roles, and responsibilities of their current position based on their job description and their manager's guidance. Overall, if goals are not met, there are strategies put in place to support outcomes.

Strategic Mindset

Employee is mission and vision driven. The manager is constantly assessing data and measuring outcomes against

goals.

Transformational

Employee learns from what has transpired in the past and understands current trends for future planning.

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Director Of Marketing • St Paul, MN, United States