Digital Content & Communications Specialist

Job Description

Job Description

Ready to take your marketing career higher? Sonoran Roots is seeking a driven and creative marketing professional to help expand our brand presence and connect with Arizona's cannabis community! Bring your ideas, energy and passion to our marketing team!

Sonoran Roots is looking for a highly motivated and reliable individual to join our team as a Digital Content & Communications Specialist.

ABOUT THE COMPANY :

Sonoran Roots is a vertically integrated, craft cannabis company headquartered in Tempe, Arizona. As an independent and locally owned company founded by Arizona natives, Sonoran Roots maintains a focus on producing high-quality, clean, and compliant cannabis products for its customers.

The company owns and operates three cultivation facilities (Mesa & Tempe), a state-of-the-art extraction lab (Tempe), and well-established retail dispensaries (Glendale, Chandler, Flagstaff, Tucson, Mesa, Queen Creek, Phoenix). Our family of brands is well known for quality in the Arizona market and includes Sonoran Roots Cannabis, Canamo Concentrates, Canamo CBD, and Ponderosa Dispensary.

Achievements :

• Cannabis Business Times 2024 Best Cannabis Companies To Work For | Cultivation
• "Best Cannabis Vape" - Canamo - in the Best of Phoenix Readers' Choice 2024
• "Best Dispensary for Service" - Ponderosa - in the Best of Phoenix Readers' Choice 2024
• "Best Flower Brand" - Sonoran Roots - in the Best of Phoenix Readers' Choice 2024

Our Mission :

Provide the most consistent, high-quality products and services to the patients, customers, and dispensaries of Arizona, while making a lasting, positive impact on employees and the community.

Our Values :

R : Respect - Treat people with appreciation and dignity

O : Open-Mindedness - Be willing to listen to other ideas and consider alternative solutions

O : Opportunity - look at any obstacle as the means to creating possibility

T : Teamwork - the whole is greater than the sum of the parts

S : Sincerity - take pride in your work and be mindful in how your actions impact others

ABOUT THE POSITION :

The Digital Content & Communications Specialist is responsible for planning, creating,

and deploying content across all digital channels to support marketing campaigns, product launches,

and promotions. This role ensures that externally facing messaging across web properties, email, text,

app push, ad, or social posts supports business and campaign goals. You'll collaborate closely with the

entire Marketing Team and other departments to make sure our content strategy is cohesive and

effective across channels.

JOB DUTIES AND RESPONSIBILITIES :

Campaign / Project Planning & Execution

Email

all channels.

Digital Channel Execution

and landing pages and more.

screens.

Performance Tracking & Optimization

impressions.

Cross-Functional Collaboration

with product availability and promotions.

channels.

Required Skills & Abilities :

Additional Qualifications (Preferred) :

Physical Requirements :

ADDITIONAL INFORMATION :

Pay Rate : $75,000 annually

License / Certification : Facility Agent (FA) card (required to start work)

Criminal background check will be performed; most marijuana-related crimes will not negatively impact an application.