Influencer Marketing Manager

Job Description

Company Overview

Sesh is one of the fastest-growing nicotine brands in North America. We’re building a premium, science-backed brand that is changing the way people think about nicotine. As we scale nationally, trade marketing is a critical driver of growth — making sure our brand shows up in retail with excellence, speed, consistency, and impact.

About the Role

We’re seeking a motivated Influencer / Creator Manager to grow Sesh’s creator program - our ambassador and affiliate network showcasing the diverse community choosing Sesh. This role centers on building relationships with Instagram, X, and YouTube creators, executing high-impact campaigns, and engaging directly with our online community to drive brand awareness and growth. You’ll work closely with our Director of Content, manage day-to-day partnerships, and play a key role in how Sesh+ shows up online.

Role Descriptions

Influencer & Creator Management

• Source, establish, and nurture relationships with creators at all levels to build authentic brand love
• Design and execute influencer, paid, and affiliate campaigns that align with brand objectives - maximizing reach, authenticity, and engagement
• Negotiate contracts, budgets, and deliverables with influencers, ensuring mutually beneficial terms and compliance with brand / legal guidelines
• Collaborate with influencers and affiliates to develop content that resonates with our target audience and drives brand adoption
• Strategically seed products to creators to generate organic buzz and authentic content
• Lead ongoing influencer community management to foster long-term engagement and loyalty
• Monitor, analyze, and report on campaign performance using tools like Upfluence and other analytics platforms
• Stay up-to-date on industry trends, platform updates, and emerging creators to keep Sesh+ ahead of the curve

Social Media & Community Engagement

Qualifications

What We Offer