MCAS Multimedia Communications Specialist Job at Mcachamber in Michigan City

MCAS Multimedia Communications Specialist

The Multimedia Communications Specialist will initiate, develop, and produce professional communications using a variety of media and assist with internal and external communications that support the Michigan City Area Schools and the MCAS Communications Department goals.

Main Job Tasks and Responsibilities

Develop, produce, and edit creative and engaging mission-driven written content, videos, photos, and graphics for district communication channels (website, social media, e-newsletters, and print media).

Support the Communications department in the coordination, management, and coverage of district events and activities.

Serve as a district journalist and storyteller, highlighting MCAS’s people, purpose, and progress with a focus on quality photography and video storytelling.

Maintain and develop content for the district website, ensuring compliance with federal, state, and district policies and standards.

Manage and monitor the district’s social media presence, including Facebook, Twitter, YouTube, Instagram, and emerging platforms.

Provide training and support to staff responsible for school and department website and social media maintenance.

Establish and maintain a social media calendar for the district.

Maintain the MCAS mobile app.

Manage the creation and production of videos for marketing, promotion, and training, including concept / theme development, scriptwriting, production, and editing.

Post and manage community / school-related flyers electronically.

Schedule and produce biweekly updates to video announcements on Channel 98.

Assist with graphic design projects, including promotional flyers and forms.

Maintain a historical archive of the district’s web and social media communications, photographs, and videos.

Track social media metrics and data, using results to tailor content into the most effective approach for information sharing and marketing.

Perform other duties as assigned.

Education and Experience

Bachelor’s degree in electronic media, journalism, communications, or related field.

Demonstrated skills in writing, editing, scripting, and interviewing.

Strong organizational and project management skills.

Web management / visual communications and video production experience preferred.

Ability to detect, analyze, and solve technical problems.

Strong computer and web-based skills including familiarity with Adobe Suite (InDesign, Photoshop, Illustrator, Premiere) or similar software.

Proven ability to handle multiple projects at one time.

Excellent customer service skills in working with students, families, staff, administrators, and the public.

Ability to maintain a high level of discretion and confidentiality regarding district and employee information.

Ability to work both independently and as part of a team.

#J-18808-Ljbffr