VP, Social Media Job at Fingerpaint in Cedar Knolls

Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isnt just our motto—its how we work—collaboratively and creatively. If youre ready to bring your passion to a team that sees beyond limitations, we want to hear from you.

Objectives of this role :

As a VP of Social Media at Fingerpaint, you will lead and oversee the strategic direction of both paid and organic social media initiatives for a diverse portfolio of clients in the pharmaceutical and health & wellness sectors. Your role will involve crafting innovative and thoughtful social media strategies, utilizing social listening analyses, audience research, and a deep understanding of the social media landscape. You will be responsible for guiding social creative strategy, identifying audience targeting segments, and optimizing paid campaigns to achieve maximum impact. Collaboration with senior leadership, media strategists, and cross-functional teams, including creative, brand and scientific strategy, and analytics, will be essential to ensure seamless integration of social media activations within the broader promotional ecosystem. This position demands a strategic mindset, meticulous attention to detail, and the ability to provide visionary direction on social media best practices.

Duties and Responsibilities :

• Lead the strategic planning and execution of paid and organic social media activations across key platforms including Meta, TikTok, Reddit, LinkedIn, X (Twitter), Pinterest.
• Stay abreast of the latest trends and best practices in social media marketing, continuously refining and evolving strategies to maintain a competitive edge.
• Serve as a thought leader, representing Fingerpaint’s social media department at industry events and in published articles, and participating in new business pitches to showcase the agency’s expertise and innovative approaches.
• Oversee the development and implementation of comprehensive social media strategies (platform, content, ads, influencer) that align with overall campaign goals and drive brand engagement for patient, caregiver, and healthcare professional audiences.
• Provide leadership and mentorship to direct reports, guiding their contributions and ensuring timely and accurate completion of deliverables.
• Utilize social listening tools and audience research to gain insights into patient and HCP perspectives, identifying barriers and preferences to inform activation of promotional content and placements.
• Ensure executional excellence, management, and financial compliance for paid social media campaigns
• Collaborate with brand managers and media strategists, creative teams, analytics, and digital strategy teams to ensure cohesive and integrated social media efforts.
• Identify optimization and innovation opportunities to evolve and expand client strategies, continuously striving for maximum effectiveness and ROI.
• Oversee the preparation and contribute to the presentation of comprehensive reports to key clients, analyzing performance data, spend, organic performance, community growth, and providing actionable optimization recommendations.
• Responsible for the social department’s standard operating procedures and guiding the agency’s social media standards, ensuring they are effectively rolled out and continuously followed by internal stakeholders.

Job Requirements :

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.