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Account-Based Marketing Specialist

Account-Based Marketing Specialist

VirtualVocationsLafayette, Louisiana, United States
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A company is looking for an Account-Based Marketing Specialist to lead the development and execution of their account-based marketing strategy.

Key Responsibilities

Design and implement a comprehensive ABM strategy aligned with revenue goals and Ideal Customer Profile (ICP) criteria

Build and execute personalized, multi-channel campaigns for target accounts in collaboration with various marketing functions

Partner with sales leadership to prioritize target accounts and establish clear processes for account handoffs and opportunity tracking

Required Qualifications

6+ years of experience in B2B marketing with at least 3 years focused on account-based marketing

Demonstrated success in driving pipeline and revenue through ABM programs

Strong understanding of B2B buying cycles and complex sale processes

Experience with ABM platforms and proficiency with CRM systems

Excellent analytical skills with the ability to translate data into actionable insights

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Marketing Specialist • Lafayette, Louisiana, United States

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