Sr. Manager, Search Engine Optimization

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Manager, Site Content - SEO leads the strategic development and execution of Macy's site content SEO program and drives scalable, measurable organic growth. The position optimizes category-level content, taxonomy, and internal linking while managing a team of SEO specialists. The Senior Manager partners closely with Site Merchandising, UX, Product, and Engineering to embed SEO best practices across Macy's digital experience. The role requires deep expertise in SEO and site structure, combined with the ability to influence content, navigation, and user journeys to maximize discoverability and conversion.

What You Will Do

• Lead a team optimizing taxonomy, category pages, and content structure to improve SEO performance and discoverability.
• Partner with Site Merchandising to embed SEO strategy into seasonal planning, navigation updates, and site refreshes.
• Collaborate with UX and Product Design teams to evolve crawlable, user-friendly experiences aligned with SEO goals.
• Own on-page SEO strategy, including content modules, metadata, internal linking, and content hierarchy.
• Identify, prioritize, and execute scalable initiatives that improve rankings, drive traffic, and strengthen site structure.
• Serve as SEO lead for site-wide initiatives such as taxonomy restructuring, replatforming, and category expansion.
• Develop documentation and scalable workflows to support recurring optimization efforts.
• Establish standardized measurement frameworks for ongoing and strategic SEO initiatives, leveraging Macy's full SEO toolset to track benchmarks and performance for holistic impact assessment.
• Advocate for SEO considerations in UX testing, navigation changes, and content model development.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

SEO Expertise : Deep knowledge of taxonomy, site architecture, crawl / index dynamics, on-page optimization, and scalable SEO strategies for large, complex websites.

Leadership : Proven ability to lead, coach, and develop a team of SEO specialists while driving measurable impact.

Cross-Functional Collaboration : Skilled at partnering with UX, Site Merchandising, Product, and Engineering to integrate SEO best practices into site design, navigation, and user experience.

Technical & Analytical Tools : Proficient in enterprise SEO and analytics platforms such as Screaming Frog, GSC, SEMrush, Looker Studio, BrightEdge, or similar.

Strategic Communication : Strong ability to translate SEO goals into business-aligned solutions, advocate for SEO considerations, and influence stakeholders at multiple levels.

Prioritization & Organization : Highly organized with the ability to manage multiple concurrent projects, balance short-term optimizations with long-term strategic initiatives, and operate effectively in a fast-paced environment.

User-Centric Mindset : Comfortable embedding SEO into broader content, navigation, and experience strategies to maximize discoverability, traffic, and conversion.

Who You Are

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include :

Access the full menu of benefits offerings here .

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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