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Campaign Content Specialist, Americas

Campaign Content Specialist, Americas

KION GroupGrand Rapids, MI, United States
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The Campaign Content Specialist – Americas is responsible for planning and orchestrating content-led demand generation campaigns that fuel the sales pipeline and accelerate buyer engagement. This role sits at the intersection of marketing, sales, and industry strategy — translating go-to-market priorities into cohesive content journeys that drive measurable results.

Results-drive, the Content Specialist, will own the development execution and optimization of email campaigns and supporting content across the customer journey. This role is ideal for a highly organized and creative marketer who excels in writing compelling copy, building targeted campaigns, and analyzing performance to drive continuous improvement. This is a highly collaborative role that connects regional marketing, solution strategy, and content creation to turn insights into action – supporting lead generation goals while maintaining alignment with global branding and messaging.

We offer :

  • Career Development
  • Competitive Compensation and Benefits
  • Pay Transparency
  • Global Opportunities

Learn More Here :

The base pay range for this role is estimated to be $82,875 - $121,550 at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.

Tasks and Qualifications :

What You Will do in This Role :

Campaign Planning and Execution

  • Plan, write, build, and launch email campaigns in marketing automation platforms (e.g., Marketo, Salesforce).
  • Develop campaign strategies aligned to buyer journey stages, vertical segments, and regional business priorities to drive qualified leads and nurture pipeline.
  • Build regional campaigns, from end-to-end, that define audiences, messaging frameworks, asset needs, and distribution strategies.
  • Develop nurture tracks, drip campaigns, and triggered workflows aligned with audience segments and buyer stages.
  • Map existing content gaps and define new content needs in collaboration with global teams and content creators (internal / external).
  • Partner with digital teams to sequence campaign tactics and optimize multi-touch engagement paths.
  • Track and optimize campaign content performance using metrics such as content engagement, lead conversion, and influenced pipeline.
  • Campaign Content Scaling

  • Develop modular content frameworks and messaging toolkits that can be adapted for varying audience sizes, with strong understanding of audience targeting.
  • Collaborate with global and regional teams to create industry- or account-specific content experiences.
  • Build scalable content packages to support and enable personalized campaign kits.
  • Own and manage targeted campaign planning, building key personas and aligned content.
  • Go-to-Market Alignment

  • Work cross-functionally with commercial leaders, solution strategy, and global marketing to ensure campaign messaging aligns with the broader go-to-market strategy.
  • Collaborate with product marketing, sales, and design teams to translate technical and value-based messaging into effective content.
  • Lead content planning sessions during campaign and product launch cycles to ensure timely and relevant messaging support.
  • Serve as a liaison between Americas marketing and global campaign / content teams, helping to localize campaign frameworks for regional deployment.
  • Ensure message consistency across all content touchpoints.
  • Performance Analysis & Optimization

  • Track and report on key metrics (open rates, CTR, conversion, etc.) and provide actionable insights to improve future performance.
  • Conduct testing on layout, copy, send times, and audience targeting to optimize results.
  • Maintain database hygiene and compliance with email guidelines and regulations.
  • What We are Looking For :

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years of B2B marketing experience, especially in content and email campaign execution.
  • Proficient in marketing automation platforms (e.g., Marketo, Salesforce).
  • Strong writing, editing, and content strategy skills.
  • Experience mapping buyer journeys and developing persona-based campaigns.
  • Data-driven with ability to analyze and optimize campaign performance.
  • Highly organized and able to manage multiple projects with cross-functional teams.
  • Familiarity with CRM, CMS, and basic HTML is a plus.
  • Strong collaboration, communication, and project management skills.
  • #LI-RW1

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