Senior Marketing Specialist

People love to work here, plain and simple.

It's easy to love your job when you're surrounded by driven, passionate leaders. We show up every day and give it our all; not because we have to, but because we want to.

POSITION SUMMARY

Leads and executes marketing efforts to support business unit and corporate marketing strategy. Collaborates with business units and operations team leaders to strategize, develop, and implement marketing initiatives to position the firm, drive sales and achieve business goals. Develops marketing efforts to communicate and elevate the company's brand, message, values, culture and expertise in customized marketing materials.

PRIMARY RESPONSIBILITIES

Pursuits

Participates in Left of Launch strategy for high-profile pursuits to plan, position and develop winning marketing strategies.

Leads and manages the pursuit process from start to finish driving pursuit teams to develop strategic messaging that aligns with client goals.

Drives teams to understand our benefits and differentiators and incorporates into customized proposal and interview deliverables using compelling messaging and storytelling.

Seeks and implements ways to enhance systems and processes for information management related to pursuits.

Develops and fosters relationships with key leaders acting as trusted advisor in the pursuit process.

Ensures quality control in all deliverables and continuously looks for ways to improve the final product.

Manages uncertain and short-notice deadlines with flexibility and nimbleness.

Leads pursuits with minimal oversight from other marketing team members.

Marketing Strategy

Contributes to marketing planning process by actively engaging in planning sessions, evaluating research and data, discussing strategies, and executing marketing programs through identified tactics to support business goals.

Communicates brand strategy within the company and monitors to ensure consistency and alignment.

Plans and develops integrated campaigns and strategies including print, digital and sponsorships, that help drive brand awareness, thought leadership, recruitment interest and website engagement.

Provides strategic direction and collaborates with digital team to execute tactics for key marketing channels (website, social media, advertising, media relations, email marketing) to positively position the company and brand among key target audiences.

Conducts and shares insights gained through researching industry trends and acquired knowledge and experience through lessons learned to identify and leverage market trends to differentiate our team in the industry.

Marketing Execution

Creates, writes, designs and edits marketing collateral working closely with team members and / or outside vendors to oversee their creation.

Helps evaluate metrics to inform tactics and make recommendations on enhancements that improve engagement.

Assists with ensuring website is kept dynamic and beneficial for return visitors, including working with external vendors to maximize SEO.

Works with social media team to maximize communication and promotion of company news, events and people, using channels tools such as Facebook, LinkedIn, Instagram, HubSpot and others, as appropriate.

May manage Interns or marketing coordinators, as needed to meet company needs.

Leads special projects as recommended by department leadership.

Plans, leads and executes corporate events such as ribbon cuttings, ground breakings, grand openings, golf tournaments and client events, with little or no oversight.

Manages project award nominations by identifying opportunities, working with operations as needed, writing and submitting awards nominations for projects.

Recommends and executes marketing strategies and materials to support sales-related efforts such as conferences and trade shows, speaking / panel engagements, and sponsored events.

Manages company and project photography assignments that elevate our brand and expertise.

Maintains CRM database by updating information and educates team to drive consistency and accuracy.

MINIMUM QUALIFICATIONS

Bachelor's Degree in Journalism, Communications, Advertising, Public Relations, Marketing or related field or equivalent combination of education, training, and experience.

Minimum of 6-10 years of relevant experience preferred.

Proficiency in Microsoft Office 365 especially Teams, OneNote, SharePoint, Word, Excel and PowerPoint.

Preferred proficiency in Adobe Creative Suite, including InDesign and Photoshop.

Ability to work in a fast-paced, deadline-driven environment navigating simultaneous projects.

Works productively and efficiently, balanced with a high level of quality.

Excellent organization, planning and time management skills.

Strong writing and editing skills.

WORKING CONDITIONS

The position requires work in an office environment.

Note : This job description reflects a summary of the job and does not prescribe or restrict responsibilities that may be assigned. The job description is subject to change at any time.

Equal Opportunity Employer / Minorities / Females / Disabled / Veterans