Mktg Spc Events / Data Analytics (Dover)

Marketing Specialist, Events & Data Analytics

The Marketing Specialist, Events & Data Analytics in the FUJIFILM Healthcare Americas Corporation Endoscopy Division is responsible for the proactive logistical coordination of regional event sponsorships, educational courses, and grant requests received by Fujifilm from industry societies, Academic Medical Centers, and other health-related organizations in the West and South Central US regions, supporting an exciting portfolio of innovative and market-leading products across endoscopy. This role is also responsible for utilizing internal and third-party platforms to proactively and adeptly source, aggregate, and analyze relevant data, and generate reports on a variety of programs such as sales enablement and marketing campaign activities captured through Salesforce, Pardot, Showpad, Google Analytics, Wistia, and other platforms. Reports will focus on, but are not limited to, demonstrating effectiveness and performance through measurement of such data as integrated marketing campaigns; sales enablement metrics; request volume, and the like. This role works collaboratively with their manager, Subject Matter Experts (SMEs), Marketing & Communications team members, business stakeholders, and vendors to effectively conduct their work as well as find and recommend ways to enhance automation or otherwise improve how we report on various activities. The role reports to the Director, Marketing & Communication in the Endoscopy division.

At FUJIFILM Healthcare Americas Corporation, we're on a mission to innovate for a healthier world, and we need passionate, driven people like you to help us get there. Our cutting-edge healthcare solutions span diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, as well as in-vitro diagnostics. But we don't stop at healthcare; our Non-Destructive Testing (NDT) team harnesses advanced radiography solutions to keep transportation infrastructure, aerospace, and oil and gas assets safe and running smoothly. Ready to innovate, collaborate, and make a difference? Join us and bring your big ideas to life while working in a dynamic, flexible environment that fuels your creativity and drive. Our headquarters is in Lexington, Massachusetts, an inspiring healthcare research hub in a historic town. Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of giving our world more smiles.

Duties and Responsibilities

1. Manage the proactive coordination and communication of the logistics related to regional event sponsorships, educational courses, and grant requests received by the Fujifilm Endoscopy Division from industry societies, Academic Medical Centers, and other health-related organizations in the West and South-Central US regions (75%) :

• Leveraging the Request Forms portal to receive, comprehensively evaluate, gain approvals, and process information needed for Fujifilm to participate in / support each event / grant / equipment request identifying activities, sponsorships, and equipment needed to ensure success.
• Review and consideration of event participation levels and requirements, involving key stakeholders as needed, and share with review committee for consideration.
• Timely, proactive sharing and coordination of pertinent event production information with key stakeholders, e.g. product managers, sales, marketing communications, executive director, legal, compliance, regulatory, and other personnel involved.
• Coordination of endoscopy logistics and materials with appropriate event personnel and external requestors.
• Collaborating with marketing communications team members, ensure capture and upload of event leads in West / South Central US regions to Pardot / Salesforce.
• Proactive and timely communication of and adherence to request and business timelines and deadlines.
• Collaboration with colleagues in the ongoing management, processing, and optimization of the Request Forms portal.
• Collaboration with colleagues in the ongoing management and refinement of request process documentation, request tracker, and templates.

2. Utilize internal and third-party platforms to proactively and adeptly source, aggregate, and analyze data, and generate relevant Key Performance Indicator (KPI) reports on a variety of programs such as lead generation, sales enablement, and marketing campaign activities captured through Salesforce, Pardot, Showpad, Google Analytics, Wistia, and other platforms (20%) :

3. Back-up support for the processing of Compliance and Legal approvals for event requests (5%) :

Qualifications

Physical requirements :

Travel :

This role can be remote and requires less than 15% travel.

In the event that COVID-19 vaccine mandates issued by the federal government, or by state or local government become effective and enforceable, the Company will require that the successful candidate hired for positions covered under relevant government vaccine mandate(s) be fully vaccinated against COVID-19, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption. Applicants to positions where vendor credentialing or other similar requirements exist to enter facilities will be required to comply with the credentialing requirements of the facilities