Overview
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Sales Associate Job Description
The Sales Associate role is an integral part of the store’s overall success and efficiency : demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
Responsibilities
- Understands organizational objectives and makes decisions that align with Company priorities
- Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; creates personal sales and clienteling strategies in partnership with the management team
- Creates short- and long-term strategies to achieve personal metrics and performance goals
- Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
- Represents Coach as a brand ambassador
- Demonstrates Coach’s Selling and Service expectations at all times
- Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
- Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
- Creates positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style
- Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition
- Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value
- Remains aware and clearly communicates current pricing and promotional strategy to customers
- Discusses product features and builds the sale by leveraging cross-selling skills
- Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs
- Sensitive to customers’ needs and tailors approach by reading cues
- Attends to the unique and individual shopping needs of each customer
- Works with multiple customers simultaneously and breaks away as appropriate
- Follows up with customers consistently and genuinely to influence / close the sale
- Flexes personal selling techniques to contribute to overall store financial results
- Builds lasting and loyal relationships with customers
- Leverages Coach’s tools and technology to support relationship building and clienteling efforts
- Creates enthusiasm and positivity for a shared vision and mission
- Promotes and endorses a team selling environment
- Fosters an environment of teamwork, trust and collaboration with internal and external customers
- Remains solution oriented; is adaptable and flexible to changing business and store needs
- Welcomes feedback and adapts behaviors as appropriate
- Maintains a calm and professional demeanor at all times
Operations
Ensures all daily tasks are completed without negatively impacting service or Coach standardsCompletes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely mannerMaintains a clean and tidy selling floor at all timesAdheres to all applicable retail policies and procedures including POS, Operations and Asset Protection proceduresReplenishes inventory on sales floor as neededSupports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintains strong organizational standards as it relates to product both in the stockroom and on the sales floorSupports cash-wrap when needed to process purchases, returns, and exchangesEfficiently processes customer transactions : Purchase, Return, Exchange, Found Order etc.Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains strong organizational standards and maintains visual merchandising expectationsAdditional Qualifications
Experience : 1-3 years of previous sales experience, preferably in a luxury retail service environment. Knowledge of fashion trends and competition in the marketplace.Education : High school diploma or equivalent; college degree preferred.Technical : Knowledge of cash register systems, basic computer skills (including the ability to use iPad / laptop, Mobile POS and Internet), utilize walkie talkie, read price and product release sheets.Physical : Ability to execute at a fast pace. Ability to communicate effectively with customers and team. Ability to maneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required. Ability to frequently lift and carry up to 25 pounds and, at times, lift and carry product / cartons up to 50 pounds to process product shipment / transfers.Schedule : Ability to meet Coach Scheduling & Availability Expectations, including a flexible schedule, including nights, weekends, and holidays with high retail traffic.Competencies : Courage, Creativity, Customer Focus, Dealing with Ambiguity, Drive for Results, Interpersonal Savvy, Learning on the Fly.Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on qualifications as they relate to the requirements of the position, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, disability, marital status, military status, pregnancy, or any other legally protected basis.
Americans With Disabilities Act (ADA)
Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com
Visit Coach at www.coach.com.
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