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Brand Manager

Brand Manager

Set ActiveBeverly Hills, CA, USA
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Location : Beverly Hill s, CA (Onsite Mon-Thurs)

Type : Full-Time Exempt

Reports to : C hief Brand Officer

About SET Active

SET creates athleisure designed for what's next. Founded on the belief that style and comfort shouldn't be mutually exclusive, the brand offers versatile pieces that transition seamlessly from workout to weekend, meeting to coffee run. Blurring the line between form and function, these pieces adapt effortlessly to the everyday girl's ever-changing schedule.

Position Summary

We're looking for a strategic, solutions-oriented, an d cre ative Brand Manager to join our tea m and help bring the SET brand to life across every touchpoint. Thi s is a pivotal role on our lean, fast-moving brand team- ideal for someone who thrives in a collaborative, dynamic environment and is excited by the opportunity to shape brand perception and emotional connection with our growing community.

You'll own the end-to-end development of brand campaign and storytelling initiatives that drive awareness, engagement, and brand love . This role requires equal parts creative thinking and operational excellence - from 360 degree campaign planning and voice development to managing high-impact brand partnerships and activ ations.

Key Responsibilities :

Brand Marketing & Campaigns

  • Own end-to-end development of brand campaigns - from brief to execution - ensuring a cohesive, elevated brand presence across all channels.
  • Work collaboratively with the Creative Manager to align on photoshoot and visual strategy across all shoots in relation to holistic brand campaigns.
  • Build seasonal and product-specific go-to-market strategies that drive awareness, engagement, and long-term affinity.
  • Colla borate with Marketing, Creative, and Social teams to ensure 360 campaign integration.
  • Support in copywriting and creative ideation to help bring brand stories to life through copy across touchpoints .
  • Analyze brand campaign performance and recommend optimizations based on learnings.

Brand Partnerships

  • Identify , pitch , and manage brand and talent partnerships that align with SET's values , aesthetic, and cultural position .
  • Own the full lifecycle of collaborations - from outreach and negotiation to contract management, launch, and post-mortem analysis.
  • Work cross-functionally to ensure partnerships are seamlessly integrated into broader brand and marketing efforts.

    • Voice & Messaging

  • Uphold and evolve SET's brand voice across all customer-facing touchpoints, ensuring consistency and clarity.
  • Build messaging frameworks for brand campaigns, product launches, and cultural moments.
  • Collaborate with internal and external partners to maintain consistency and clarity in tone and storytelling.

    • Community & Cultural Moments

  • Support influencer strategy and creator partnerships as part of broader co mmunity activ ations and brand storytelling. Partner with marketing , social, and PR teams to identify talent, build authentic relationships, and ensure integration across key brand moments.
  • Drive strategic integration of brand in community-facing initiatives; from pop-ups and IRL events to influencer and creator activations.
  • Partner with PR and external Experiential teams to craft compelling narratives around events and cultural milestones.
  • Ensure all SET moments, digital or physical, are executed with a strong brand lens.

    • Brand Health & Insights

  • Monitor social sentiment, campaign engagement, UGC , and consumer feedback to assess brand resonance .
  • Maintain a pulse on industry trends , community feedback , and cultural shifts to inform brand strategy and innovation .
  • Deliver regular report ing on brand KPIs and campaign performance to internal stakeholders.

    • Team Leadership and Cross-Functional Management

  • Lead, mentor, and m anage a multidisciplinary team across brand, creative, and content functions.
  • Foster a collaborative, high-performance team culture grounded in cre ativity, accountability, and alignment to brand priorities.
  • Provide clear direction, feedback, and development opportunities to support individual and team growth.
  • Drive cross-functional alignment with key partners across Product, Creative , Marketi ng, and E xecutive t eams to ensure seamless brand storytelling and campaign execution.
  • Allocate and prioritize team resources across campaigns, evergreen brand initiatives , and culture or community moments.
  • Own internal creative processes and workflows for the Brand team , ensuring clarity, efficiency, and consistency across all brand touchpoints.

    • Qualifications

  • 5- 7 years of experience in brand marketing, partnerships, or brand strategy - ideally in DTC , fashion, lifestyle, beauty , or consumer goods.
  • 2 -3 years of people management experience, including managing creative and marketing talent .
  • Proven ability to lead multi-functional teams across brand , content, and creative.
  • Demonstrated success in managing and executing integrated brand campaigns , storytelling initiatives, and partnerships.
  • D eep understanding of brand i ng, audience engagement, and customer lifecycle.
  • Excellent project management skills - able to juggle multiple campaigns and stakeholders while staying organized and on deadline.
  • Strong written and verbal communication, creative ideation, and problem-solving abilities.
  • Experience collaborating with cross-functional teams in a fast-paced, high-growth environment.
  • Sharp attention to detail and ability to adapt quickly to change.
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    Brand Manager • Beverly Hills, CA, USA

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