Lead, Integrated Commerce Creator Affiliate Acquisition and Communications (Remote Eligible)

Integrated Commerce Lead, Creator Affiliate Acquisitions & Communications

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing, Media and Social Commerce organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies, and tactics, overcoming obstacles and measuring success. Target has a long-standing heritage in discovery and strives to maintain its unique competitive position as consumers shift to digital and socially led shopping. To achieve its ambitions, Target must lead at the intersection of digital, physical, and social.

As Integrated Commerce Lead, Creator Affiliate Acquisitions & Communications, you will

Play an integral role defining and activating our strategy across all elements of the social commerce landscape driving financial and brand growth through partnerships with platforms, creators, and other affiliate partners. Your primary focus in this role will be to build and execute multi-channel communication strategies to recruit, engage and retain creator affiliates through targeted email, social and community campaigns powered by data-driven CRM insights. You will work in close partnership with a diverse stakeholder group across Target to implement these strategies ensuring robust cross-functional alignment at each step of the way. You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a deep understanding of marketing, media, and commerce across the digital landscape.

Key Responsibilities

• Lead creator CRM and communication strategy; define audience segmentation, messaging cadences, and lifecycle journeys across email, social, and community channels to drive recruitment, activation, and retention.
• Execute and optimize campaigns; build and maintain automated workflows and outreach programs in partnership with the Creator Program Management team to convert new creators and re-engage inactive ones.
• Lead measurement and improve performance; track engagement and campaign effectiveness, using insights to refine content, cadence, and overall communication impact
• Support team efforts to build a culture that exemplifies the core Target values of connection, inclusivity, and drive
• Establish relationships with and partner closely with cross-functional peers across Target within Marketing, Merchandising, Digital, and Roundel on strategy development and activation
• Support Integrated Commerce leaders in developing and executing against long-term strategy and goals
• Maintain an understanding of the broader digital ecommerce industry inclusive of evolving shopping behaviors, competitors, and market segments to support strategy development
• Support key elements of the Integrated Commerce team operating processes specifically business planning and OKR routines

About You

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs.? A Remote work arrangement means the team member works?full-time from home or?an alternate?location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.? A Hybrid / Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.