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Principal Product Marketing Manager

Principal Product Marketing Manager

VirtualVocationsLexington, Kentucky, United States
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A company is looking for a Principal Product Marketing Manager to drive the go-to-market strategy for a new SaaS product.

Key Responsibilities

Develop and execute comprehensive go-to-market strategies for new SaaS products

Craft compelling product positioning and messaging that resonates with target audiences

Lead product launches and establish a commercialization framework for future products

Required Qualifications

5+ years of product marketing experience in a B2B SaaS or enterprise software environment

Proven track record of successfully launching technology products

Ability to think strategically and execute effectively

Experience in leading cross-functional teams without direct authority

Strong analytical skills and a data-driven approach to decision-making

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Principal Product Marketing Manager • Lexington, Kentucky, United States

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