Job Description
Job Description
Job Title : Social Media Director Reports to : Chief Marketing Officer (CMO) and Product Manager, Steven Robbins
Job Type : Full-Time Location : Remote
CLEAN is an emerging leader in the national cannabis industry, dedicated to producing high-quality, compliant, and safe cannabis products (e.g., THC-infused beverages, premium flower, or full-spectrum vapes]. Having successfully launched in Vermont, CLEAN is expanding into new state markets , bringing innovative and ethically sourced cannabis solutions to consumers. Our company is committed to the highest regulatory standards, sustainability, and industry leadership.
Position Summary
The Social Media Director leads social-media campaigns, creates engaging on-camera content, and optimizes the TikTok storefront for our Delta-9 brand. The position drives brand awareness, customer engagement, and direct-to-consumer sales by managing social platforms, producing high-energy videos as a brand personality, overseeing influencer partnerships, and controlling social-advertising budgets. You will collaborate with the E-commerce Manager, Brand & Community Engagement Manager, and Compliance Officer to align with marketing goals and hemp-advertising regulations. Success demands creativity, collaboration, and leadership in a flexible startup environment, producing compliant, high-impact social strategies and content for an omnichannel consumer-packaged-goods launch.
Key Responsibilities :
Social-media campaigns and operations :
Manage TikTok, Instagram, YouTube, Discord, Twitch, and Telegram by creating, scheduling, and posting compliant content that boosts engagement.
- Moderate user-generated content and online communities to foster trust and loyalty in the shared customer relationship management system.
- Monitor trends, sentiment, and brand perception with social-listening tools such as Sprout Social or Brandwatch.
TikTok storefront sales optimization :
Optimize TikTok storefront listings, promotions, and sales tactics to maximize direct-to-consumer conversions.Work with the E-commerce Manager to ensure Wix integration supports seamless storefront functionality.Social KPI tracking :
Track engagement, conversion rate, return on advertising spend, views, impressions, and watch time with TikTok Analytics, Instagram Insights, and YouTube Studio.Share performance data with the E-commerce Manager for A / B testing and report weekly to the Chief Marketing Officer.Influencer and creator partnerships :
Lead collaborations with influencers in beverage, cannabis, or wellness niches using TikTok Creator Marketplace.Coordinate with the Brand & Community Engagement Manager to document and leverage influencer partnerships and event promotions, confirming that all collaborations (for example, with Luis Guzmán) receive executive review.Social-advertising budget management :
Manage and execute social-advertising budgets, optimizing for cost per thousand impressions and return on ad spend.Run advanced paid-social buying, including programmatic ads and cross-platform optimization on TikTok Ads and Meta Ads, and align figures with the E-commerce Manager’s total-spend tracking.Campaign execution :
Produce three to five new creatives every seven to ten days, focusing on short, social-first videos of seven to fifteen seconds that build brand awareness.Iterate campaigns based on performance data to improve engagement and conversions.Hands-on content creation and on-camera presence :
Lead pre-production, production, and post-production for in-house campaigns, serving as creator and on-camera talent to deliver authentic, high-energy content.Develop short-form videos with influencer-style flair across TikTok, Instagram, YouTube, and additional platforms.Manage end-to-end workflows, including scripting, filming (for example, iPhone or DSLR), editing (for example, Adobe Premiere), and platform-specific optimization.Demonstrate a self-starting, creative mindset that produces trend-driven content resonating with target audiences.Compliance oversight :
Partner with the Compliance Officer to confirm that content meets Federal Trade Commission endorsement guidelines (for example, #ad disclosures), Americans with Disabilities Act standards (alt text and captions), California Consumer Privacy Act data requirements, and hemp-advertising rules.Create educational content explaining Delta-9 legality (less than 0.3 percent tetrahydrocannabinol) and consumer benefits.Data-driven strategy :
Build targeted-audience strategies, including look-alike audiences, and refine targeting by region, age, and interests.Share insights with the Chief Marketing Officer and E-commerce Manager to align with broader objectives.Promotion calendars :
Develop social-campaign and influencer-promotion schedules that align with the E-commerce Manager’s email and loyalty-promotion calendar.Key Performance Indicators (KPIs)
Five percent engagement rate on TikTok and Instagram by Q4 2025, rising to six percent by Q4 2026. ( Cross-Industry Social Benchmarks Every Marketer Should Know | Brandwatch )Three-times return on advertising spend for paid-social ads by Q4 2026. (MySmile | TikTok for Business Case Study)One-hundred-thousand dollars in social-driven sales per quarter by Q4 2026. (Big players enter hemp-derived THC drink market amid restrictions)One-hundred-thousand followers across social platforms by Q4 2025 and two-hundred-thousand by Q4 2026. (Cross-Industry Social Benchmarks Every Marketer Should Know | Brandwatch )Five posts per week with content turnaround within forty-eight hours by Q4 2025. ( Cross-Industry Social Benchmarks Every Marketer Should Know | Brandwatch )Eighty percent positive-sentiment score in social listening by Q4 2026. (Social Media Sentiment Analysis : An Expert's Guide - The CX Lead)Ten percent of direct-to-consumer visits originating from social referral traffic by Q4 2025. (Top Ecommerce Companies In The World - Similarweb)Continuous full compliance with FTC endorsement guidelines. (FTC Bans Most New Noncompete Agreements Nationwide - SHRM)Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.At least three years of social-media-management experience, preferably in consumer packaged goods, beverage, or cannabis industries.Expertise in TikTok, Instagram, YouTube, Discord, Twitch, and Telegram, including analytics tools such as TikTok Analytics and Sprout Social.Proven skill in advanced paid-social buying, programmatic ads, and cross-platform optimization on TikTok Ads, Meta Ads, or similar networks.Experience in influencer marketing, social commerce (for example, TikTok Shop), and social-listening platforms such as Brandwatch.Working knowledge of FTC endorsement rules, ADA accessibility standards, CCPA data-privacy regulations, and hemp-advertising policies.Strong collaboration, creativity, and leadership in a team-oriented environment.Analytical ability to monitor KPIs and refine strategy.Proficiency in video production with Adobe Premiere or comparable tools and confidence as on-camera talent.Additional Information
Full-time position, potentially hybrid, with occasional travel for events or influencer collaborations.Competitive salary based on experience, plus performance bonuses and benefits.Tools provided : TikTok Ads Manager, Instagram Insights, YouTube Studio, Canva, Hootsuite, Sprout Social, Brandwatch, and Adobe Premiere.Opportunity to shape a high-impact social strategy and build a substantial follower base in a rapidly scaling startup.Purpose Statement
Lead social-media operations, content creation, and TikTok storefront optimization to drive brand awareness and conversions for our Delta-9 beverage brand.
Validation and Citations for KPIs
Average Instagram engagement in the food and beverage sector is 6.61 percent, supporting a five- to six-percent goal. ( Cross-Industry Social Benchmarks Every Marketer Should Know | Brandwatch )TikTok Shop case studies show brands maintaining three-times ROAS while scaling spend. (MySmile | TikTok for Business Case Study)Hemp-beverage brand Brez projects a fifty-million-dollar annual run rate, indicating that one-hundred-thousand-dollar quarterly social sales are realistic for emerging labels. (Big players enter hemp-derived THC drink market amid restrictions)Brandwatch benchmarks list twenty-two Instagram posts per month for food and beverage brands, equal to five posts per week. ( Cross-Industry Social Benchmarks Every Marketer Should Know | Brandwatch )CX Lead recommends targeting eighty-percent positive sentiment for best-in-class social performance. (Social Media Sentiment Analysis : An Expert's Guide - The CX Lead)Similarweb data shows large ecommerce sites deriving twelve-percent of traffic from social media, validating a ten-percent referral-traffic KPI. (Top Ecommerce Companies In The World - Similarweb)SHRM compliance brief underscores the need for strict adherence to FTC rules in marketing roles. (FTC Bans Most New Noncompete Agreements Nationwide - SHRM)Citation Sheet
AgencyAnalytics. (2025, February 12). Social media benchmarks for 2025. https : / / www.agencyanalytics.com / blog / social -media-benchmarks-2025
Brandwatch. (2024, June 7). 200+ cross-industry social media benchmarks every marketer needs to know. https : / / www.brandwatch.com / blog / social -media-industry-benchmarks
CX Lead. (2023, August 14). Social media sentiment analysis : An expert’s guide. https : / / thecxlead.com / topics / social -media-sentiment-analysis
MJBizDaily. (2025, April 14). Big players enter hemp-derived THC drink market amid restrictions. https : / / mjbizdaily.com / restrictions -lure-big-companies-to-hemp-derived-thc-beverage-market
Similarweb. (2025, January 28). Top e-commerce companies : Social traffic insights. https : / / www.similarweb.com / blog / sales / selling -to-ecommerce / top-50-ecommerce-companies-2
Society for Human Resource Management. (2025, April 23). FTC bans most new noncompete agreements nationwide. https : / / www.shrm.org / topics -tools / employment-law-compliance / ftc-bans-noncompete-agreements
TikTok for Business. (2023). MySmile scales distribution with TikTok Shop. https : / / ads.tiktok.com / business / en - US / inspiration / mysmile -scales-distribution-with-tiktok-shop
