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Social Media & Digital Engagement Manager (Orange)

Social Media & Digital Engagement Manager (Orange)

Chapman UniversityOrange, CA, United States
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Position Title :

Social Media & Digital Engagement Manager

Position Type : Regular

Job Number : SA67024

Full or Part Time :

full-time 40 hours weekly

Fair Labor Standard Act Classification :

Exempt

Anticipated Pay Range :

$65,000-$80,000

Pay Range Information :

Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidates qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

Job Description Summary :

The Social Media & Digital Engagement Manager helps develop the strategy for and owns execution of Chapman Universitys digital footprint per Strategic Marketing and Communications (SMC) direction. Reporting to the Assistant Director, Digital Content & Experience, the Manager is responsible for the administration, content development and management of institutional social media sites (Facebook, Instagram, TikTok, Twitter, LinkedIn, etc.) to maximize engagement and build brand awareness. This includes collaboration on the institutional editorial calendar, annual social media strategy creation, reputation and sentiment tracking. They will support and implement digital marketing projects including online advertising campaigns, social media analytics and digital footprint dashboard. They will use digital marketing tools and analytics to provide reports and recommendations to ensure the University remains current and competitive as the social media / digital landscape evolves.

This position is in person in Orange, CA and the candidate will be expected to be in the office 3-5 days a week.

Responsibilities :

Drive Institutional Social Media Strategy

Community and Brand Building

  • Oversee and maintain the Chapman University institutional Facebook pages, Twitter accounts, Instagram accounts, TikTok account, LinkedIn account and other institutional social network sites to engage with current students, alumni, parents, community, donors and prospective students.
  • Work with departments within University Advancement, SMC, Admissions, and other campus partners to maximize engagements on social media accounts across the institution.
  • Manage and facilitate social media communities by responding to social media posts and tags and develop discussions.
  • Cover and provide social media coverage for several institutional events, including producing live stories and posts.
  • Generate content or execute content generation for evolving social media practices .
  • Track and monitor sentiment of online accounts.
  • Manage social media aggregation tools such as Curator.io.
  • Develop key relationships with influencers across social media platforms. Develop and manage influencer / ambassador program.

Reputation Management

  • Respond to social media and SMC Communications department emergencies at any time (including before / after standard work hours).
  • Coordinate with members of the emergency response team and lead efforts in providing timely updates during an emergency event.
  • Provide social / digital strategic counsel in times of emergency and issues and crises, conducting proactive and reactive social listening and offering analysis and recommendations.

    • Plan & Execute Social Media & Digital Content

  • Create and implement an annual Social Media strategy for institutional accounts and how it connects with campus social media.
  • Collaborate with SMC members to develop and execute content for the editorial calendar, and to develop and integrate online videos that align with marketing goals.
  • Provide input, expertise and feedback for marketing campaigns with organic, paid social media and other digital opportunities.
  • Act as owner of digital advertising campaigns from request / conception to execution and billing.
  • Use judgment to strategically elevate social media posts and accounts through paid efforts.

    • Track Performance & Optimize

  • Manage social media analytics using native platforms as well as tools such as SproutSocial, Google Analytics and Google Data Studio.
  • Evaluate and recommend emerging technologies, social media content platforms and trends to ensure the University remains current and competitive.
  • Deliver compelling proposals to help supervisor and management understand social media strategies and campaigns.

    • Supervise Social Media Student Workers

  • Manage and mentor social media student workers, providing guidance, clear assignments, and regular feedback to ensure consistent brand voice, timely content creation, and professional growth.
  • Oversee the planning and execution of student-led content initiatives, ensuring alignment with institutional priorities and audience engagement strategies.

    • Collaborate with Campus Partners & Provide Social Media Support and Training

    Monitor school and department social media accounts to ensure quality and consistent execution of branding and messaging.

  • Instruct and consult with Chapman departments / offices to manage their interactive marketing plans, define KPIs for success and track results to ensure content is on target and effective.
  • Develop and lead a cross-university social media working group to foster collaboration, share trends, offer strategic feedback and consultation, and facilitate creative brainstorming across campus units.
  • Maintain a contact list for all approved social media profiles across campus, including page managers and administrators contact information.
  • Develop, write and maintain social media-related procedures and best practices for the SMC Knowledge Base / SOPs.
  • Provide training and knowledge of social media tools and techniques through venues such as campus communicators workshops and social media help hours.

    • Required Qualifications :

  • Bachelors degree in marketing, public relations, communications, or related field or the equivalent combinations of education and experience.
  • 3-5 years of experience in social media, content, and / or digital marketing field.
  • Strong technical knowledge and use of current online social media platforms.
  • Understanding of marketing and branding principles.
  • Exceptional writing and communication skills.
  • Strong photography and video capturing skills with Basic Photoshop skills, video editing and design capabilities.
  • Strong analytical skills to evaluate current platforms and campaigns to determine effectiveness.

    • Desired Qualifications :

  • Familiarity with digital advertising tools and best practices.
  • Ability to train users in various formats.
  • Understanding of the online use of image, video and audio.
  • Strong creative, visual and typographic skills with the demonstrated ability to present and explain ideas clearly and create visual presentations.
  • Ability to prioritize duties when faced with fluctuating workload.
  • Interpersonal skills to interact with diverse constituents both insides and outside of the University.
  • Computer skills in the use of Microsoft Office Suite applications.

    • Special Instructions to Applicants :

    Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.

    Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.

    The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

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    Social Media Manager • Orange, CA, United States