Senior Associate, Care & Coverage Marketing

Senior Associate

Become a part of our caring community and help us put health first.

Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure.

At Humana, we believe in the power of personalized communication to inspire healthier behaviors and build lasting relationships with our members. Our Customer Engagement Marketing team plays a critical role in delivering thoughtful, data-informed campaigns that support members throughout their healthcare journey.

We are hiring a Senior Associate to support strategic marketing initiatives by integrating marketing campaigns with our call centers and live agent channels.

The role contributes to Humana's mission to improve member health outcomes and satisfaction through personalized, data-driven communications. The position is ideal for marketers who thrive in collaborative, fast-paced environments and are passionate about guiding members through their healthcare journey-from onboarding and education to engagement, medication adherence, and retention.

As part of a dynamic and mission-driven team, you'll help shape the way Humana connects with its members-ensuring every interaction is timely, relevant, and rooted in empathy. If you're looking to make a meaningful impact through marketing, we invite you to explore these opportunities.

Key Responsibilities

Responsibilities include :

• Oversee and optimize the live agent channel for marketing campaigns to improve member health outcomes, including both dedicated campaign call centers and Humana's general customer service
• Collaborate with cross-functional teams to forecast call volume, managing timing of outreaches, and plan resources
• Champion the voice of the members by listening to calls for quality and insights, integrating feedback, and enhancing engagements using behavioral signals
• Partner with call centers to ensure they have the data they need to deliver personalized support to members on key health topics
• Collaborate on projects to improve data and technology integration with call centers, including data exchanges, technology advancements, and operational improvements
• Participate in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
• Monitor operational performance to help enable efficient program delivery
• Contribute to outcomes reporting and performance tracking to inform strategic decisions and roadmap iterations.

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.

Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.

Proven ability to manage multiple projects simultaneously with strong attention to detail.

Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.

Preferred Qualifications

Experience in healthcare, insurance, senior services, or other regulated industries.

Familiarity with agile marketing methodologies and cross-functional team collaboration.

Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.

Use your skills to make an impact

Additional Information

To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria :

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including :

Health benefits effective day 1

Paid time off, holidays, volunteer time and jury duty pay

Recognition pay

401(k) retirement savings plan with employer match

Tuition assistance

Scholarships for eligible dependents

Parental and caregiver leave

Employee charity matching program

Network Resource Groups (NRGs)

Career development opportunities

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Humana Inc. (NYSE : HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services.