Vice President, Creative Advertising Job at Confidential in Detroit

Vice President, Creative Advertising

About the Company

Fast-growing digital eLearning & coaching company

Industry

E-Learning

Type

Privately Held

About the Role

The Company is seeking a VP Creative / Creative Director to spearhead the Performance Marketing Creative Team. This role is pivotal in leading the creative direction for high-converting direct response campaigns, with a strong emphasis on video sales letters, ads, and sales funnels that effectively convert cold traffic into customers. The successful candidate will be responsible for collaborating with cross-functional teams to drive customer acquisition funnel success, developing and optimizing creative assets, and staying at the forefront of creative trends and customer psychology, particularly in the online golf and training space.

The ideal candidate will have a proven track record in direct response creative leadership, with a focus on digital coaching, online courses, or e-commerce. Key responsibilities include leading the creative team, managing in-house and freelance creatives, and ensuring the production of high-performing VSLs, ads, emails, and landing pages. A deep understanding of customer acquisition funnels, CRO, and behavioral triggers is essential, as is the ability to test and iterate quickly to enhance campaign performance. The role demands a true A-player with a passion for golf, who can resonate with the target audience and is adept at corporate branding, PR, and affairs for a growth stage company.

Hiring Manager Title

CMO

Travel Percent

Less than 10%

Functions

• Marketing