Senior Newsletter Marketing Manager

Join to apply for the Senior Newsletter Marketing Manager role at U.S. News & World Report

Get AI-powered advice on this job and more exclusive features.

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and 360 Reviews. We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our \'Best\' series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future : We\'re an innovative digital media company with an expanding portfolio of B2B and B2C newsletter products in healthcare, education and consumer segments. Our mission is to inform and engage millions of readers through high-value content and smart, data-driven insights. As we accelerate our growth, we\'re seeking a visionary email newsletter marketing lead to take our subscriber acquisition and engagement to the next level.

The Senior Newsletter Marketing Specialist will be responsible for growing and helping to monetize our newsletter portfolio. This includes driving subscriber acquisition and retention, optimizing email marketing performance, and collaborating with content and sales teams to increase newsletter revenue.

Are you up to the challenge?

• Drive audience growth & retention
• Develop and execute strategies to grow newsletter subscriber lists (organic and paid).
• Manage referral, lead magnet, and partnership campaigns to drive subscriber acquisition.
• Maintain and segment subscriber lists to support targeting and personalization.
• Analyze churn and develop strategies to improve engagement and reduce unsubscribe rates.
• Support revenue generation
• Collaborate with sales to create marketing materials that communicate the value proposition and audience of our newsletters.
• Partner with sales to develop advertising and sponsorship packages.
• Optimize newsletter placements for ads, affiliate links, and other monetization streams.
• A / B test subject lines, layouts, and calls-to-action to increase click-through and conversion rates.
• Develop, test and optimize our emails
• Own end-to-end email marketing execution : segmentation, scheduling, deliverability, and compliance.
• Monitor campaign metrics (CTR, open rates, conversions) and provide regular reporting and insights.
• Ensure all newsletters are aligned with brand voice, goals, and compliance standards.
• Tailor our email newsletter product functionality and marketing to target customers.
• Collaborate cross-functional
• Work with editorial teams to align content and marketing strategies.
• Collaborate with designers and developers on newsletter templates and UX.
• Innovate and experiment with new tools, technologies, and tactics to keep us at the forefront of email marketing best practices.

You should definitely have :

It would be nice if you had :

What it’s like to work with us : Talent is our best asset! We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

Other Job Info :

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Internet Publishing

#J-18808-Ljbffr