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Manager, Brand Marketing - US Based Remote

Manager, Brand Marketing - US Based Remote

USA JobsBuffalo, NY, US
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Strategic Marketer Position

You're a strategic marketer with a creative edge and a passion for bringing brand stories to life. Your peers might describe you as : deadline-driven, detail-oriented, collaborative, and someone who can juggle multiple projects with ease. You're comfortable working across teams and with external partners, and you know how to turn ideas into action. You embrace new technologies, especially AI tools-and are always looking for ways to improve efficiency and impact. You understand the importance of brand consistency and love crafting campaigns that resonate.

Does this sound like a good fit? Here are some of the cool things you'll do :

  • Support the execution of the brand's overall marketing strategy and initiatives
  • Manage creative needs in partnership with internal teams and external creative agencies
  • Lead content development including blog articles, consumer newsletters, advertisements, and campaign assets
  • Oversee the brand's luxury marketing program, ensuring alignment with brand standards and goals
  • Serve as a key liaison with our strategic partner, People Inc., to maximize partnership opportunities
  • Collaborate closely with the Brand Social Specialist and Field Marketing Director to ensure cohesive messaging and execution
  • Comfortable creating marketing assets using tools like Photoshop, Canva, and Adobe Creative Suite
  • Embrace and implement AI tools and platforms to drive marketing efficiency and innovation
  • Ensure all marketing efforts align with brand standards and contribute to campaign success
  • Manage vendor relationships for print, digital, content and other products
  • Handle contract management and invoicing for marketing-related vendors and initiatives

Your background includes :

  • Proven experience in brand marketing, campaign development, and creative execution
  • Strong organizational skills with the ability to manage multiple projects and deadlines
  • Experience working with creative tools such as Adobe Creative Suite, Photoshop, Canva; video editing skills a plus
  • Familiarity with AI platforms and tools for marketing applications
  • Excellent communication and collaboration skills
  • Ability to work independently in a remote environment while staying connected to cross-functional teams
  • Knowledge of brand standards and how to apply them across marketing channels
  • Qualifications :

  • Bachelor's Degree in Marketing, Communications, or a related field
  • 5-7 years of experience in brand marketing or a related discipline
  • Portfolio or examples of past marketing campaigns and creative work preferred
  • Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc.

    Anywhere Real Estate Inc. is moving real estate to what's next. Home to some of the most recognized brands in real estate, Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

    We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including :

  • Great Place to Work
  • Forbes World's Best Employers
  • Newsweek World's Most Trustworthy Companies
  • Ethisphere World's Most Ethical Companies
  • EEO Statement : EOE including disability / veteran

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