Lifecycle Marketing SpecialistVirtualVocations • Olympia, Washington, United States
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Lifecycle Marketing Specialist
VirtualVocations • Olympia, Washington, United States
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A company is looking for a Lifecycle Marketing Specialist to manage global lifecycle marketing campaigns and collaborate with various teams.
Key Responsibilities :
Lead optimization of new user onboarding and improve activation and conversion rates through personalized marketing campaigns
Develop a user lifecycle management system to enhance user engagement and repeat purchase frequency
Design and optimize user referral mechanisms to drive organic product growth
Required Qualifications :
Proven track record in user retention and conversion with significant results
Over 5 years of experience in the internet industry, with 3+ years in senior user growth roles
Experience leading growth projects with systematic methodologies
In-depth understanding of operational methodologies like A / B testing and funnel analysis
Bilingual in English and Mandarin to coordinate with international partners
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