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Marketing Analyst

Marketing Analyst

VirtualVocationsDes Moines, Iowa, United States
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A company is looking for a Marketing Analyst to join their Data & Analytics team.

Key Responsibilities

Gather and analyze data from various sources to assess media campaign performance

Develop and maintain key performance indicators (KPIs) and create visual reports for cross-functional teams

Collaborate with marketing teams to provide actionable insights and recommendations for optimizing campaigns

Required Qualifications

Bachelor's degree in Marketing, Data Science, Statistics, or a related field

Proven experience in data analysis, preferably in marketing or advertising

Proficiency with data analysis tools such as Alteryx, Excel, Google Analytics, and data visualization tools like Tableau

Knowledge of digital advertising platforms and web analytics

Experience with SQL for building data tables is a plus

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Marketing Analyst • Des Moines, Iowa, United States

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