EVP of Sales - Capital Equipment

Our client is the leading North American supplier for premier European equipment used for acrylic / LED backlighting, commercial printing, converting, folding carton, labels, RFID and security tags, transdermal drug delivery and more. Their factory-trained technicians provide preventive maintenance for their equipment, and our expert staff performs quality inspections, diagnosis, repairs and aftercare. Due to growth they are looking to bring on a sales leader to join the teams

The EVP of Sales is responsible for leading and executing the overall sales strategy for their equipment distribution business. This role oversees regional and national sales teams, builds and manages strategic customer relationships, develops new business opportunities, and ensures sales targets are met or exceeded. The ideal candidate has deep industry experience in equipment distribution (construction, industrial, agricultural, packaging, etc.), strong leadership skills, and a proven record of scaling sales performance.

Key Responsibilities :

• Develop and implement a comprehensive sales strategy aligned with company goals and market dynamics.
• Lead, mentor, and manage the sales team (regional managers, account executives, inside sales, etc.).
• Set clear objectives and KPIs for the sales organization and monitor performance against targets.
• Identify new market opportunities and customer segments for growth.
• Build and maintain strong relationships with key customers, partners, and OEMs.
• Collaborate with marketing, operations, and service teams to align sales efforts with overall business operations.
• Prepare and present sales forecasts, budgets, and performance reports to senior leadership.
• Negotiate high-value deals and contracts in coordination with legal and finance departments.
• Stay current on industry trends, competitor activity, and customer needs to inform strategy.
• Participate in trade shows, conferences, and industry events.

Qualifications :

Preferred Experience :

Potential annual bonus on total sales goals and company profitability. This role is for succession planning of leadership and potential ownership.

PId10b8f79af04-30511-38389630