Job Description
Job Description
About Us
At River Landing Dentistry , we believe great smiles deserve great experiences — from the moment a patient discovers us online to their very first visit in the chair. We’re a modern, multi-location dental group focused on delivering exceptional care through innovation, technology, and genuine patient relationships.
We’re looking for a motivated and detail-oriented Digital Marketing Specialist / Project Manager to help us grow our online presence, attract new patients, and strengthen our brand. Provide fractional marketing support to some of the owner's other ventures including Salty Oak Farm, Salty Oak Services, and Island Park Private Wealth .
If you love blending creativity, strategy, and data — and you’re excited about helping people find confidence in their smiles — we want to meet you!
What You’ll Do
Digital Marketing & SEO
- Manage and optimize all Google My Business profiles for multiple dental offices.
- Conduct monthly audits and track Google Maps rankings to boost local visibility.
- Collaborate with our Google Ads Specialist to monitor and improve campaign performance.
- Track results from Local Services Ads and identify opportunities for greater ROI.
Social Media & Patient Engagement
Create and manage engaging social media campaigns that highlight our dental expertise and patient results.Monitor messages and comments to ensure quick, friendly, and professional responses.Share compelling before-and-after case photos (HIPAA-compliant) and build trust through authentic storytelling.Help grow our YouTube channel and Reddit presence with informative, easy-to-understand dental content.Brand & Content Strategy
Coordinate marketing efforts for high-value treatments like :Full Arch Dental Implant Cases
Sedation DentistryOrthodonticsSupport location-specific campaigns in Moncks Corner, West Ashley Circle, and Point Hope to increase awareness and patient flow.Keep marketing materials fresh and relevant for any radio or local advertising initiatives.AI Search Optimization & Emerging Platforms
Develop and implement strategies to help River Landing Dentistry rank higher in AI-powered search results (e.g., Google’s Search Generative Experience, ChatGPT, and Perplexity).Optimize website and content so our practice is recognized as a trusted, authoritative source when patients ask AI tools about dental care, cosmetic dentistry, implants, or sedation.Research evolving AI-driven SEO trends and ensure our content and metadata align with how AI models source and summarize information.Monitor performance and visibility across traditional and AI-based search engines, providing recommendations to stay ahead of algorithm changes.What We’re Looking For
3+ years of experience in digital marketing, preferably in the dental or healthcare industry .Strong understanding of local SEO, Google Ads, and social media marketing .Experience managing marketing vendors, freelancers, or agencies.Excellent communication, organization, and analytical skills.Working knowledge of HIPAA-compliant marketing practices .How We Measure Success
Growth in new patient numbers and improved lead quality.Higher visibility in local search rankings across all practice locations.Consistent, engaging brand voice and messaging across digital channels.Positive collaboration and weekly updates with our leadership team.Why You’ll Love Working With Us
Collaborative, positive, and patient-centered culture.Opportunity to shape and grow the marketing function from the ground up.Work that directly impacts people’s health, confidence, and happiness.Competitive pay, benefits, and professional growth opportunities.Ready to help us grow healthy smiles through smart marketing?
Apply today and join a forward-thinking dental team that values creativity, innovation, and heart.
