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Marketing Manager - Product Marketing

Marketing Manager - Product Marketing

MindlanceWauwatosa, WI, United States
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Title - Marketing Mana

  • r - Product Marketing

Number of Leased Workers needed - 1

Tentative start date - asap

Tentative end date - 12 Month

Work shift (days / times) - Day shift / 1st Shift(could be weekends twice a year)

Work Location - Remote with 20% travel to US Sites

Travel Required (% of travel) - 20% in US

Is this a temp to perm position - possible but not guaranteed

Overview

We are seeking a highly organized and strategic Marketing Mana

  • r (contract) dedicated to supporting the BARDA program, which aims to advance next-
  • neration point-of-care ultrasound (POCUS) solutions for emer
  • ncy medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder enga
  • ment initiatives-including a Customer Advisory Board (CAB) and a national clinical partnership with the American Colle
  • of Emer
  • ncy Physicians (ACEP).
  • Key Responsibilities

    Customer Advisory Board (CAB) Leadership

  • Lead the planning and execution of a multi-year CAB program :
  • o Develop charter, member profiles, and enga

  • ment strategy
  • o Coordinate quarterly virtual meetings and two in-person summits

    o Mana

  • logistics, content development, and follow-up actions
  • o Synthesize insights and integrate into product and marketing strategy

    ACEP Clinical Partnership Enga

  • ment
  • Serve as the marketing liaison for a national clinical partnership focused on emer
  • ncy medicine :
  • o Coordinate participation in summits, chapter meetings, and strategy sessions

    o Align messaging and enga

  • ment activities with broader marketing goals
  • o Capture and apply clinical insights to support product positioning and adoption

    Value Prop and Evidence

  • n Development
  • Lead strategic initiatives to define and validate the value proposition, evidence
  • neration, and reimbursement strategy for BARDA-supported innovations :
  • o Develop differentiated value propositions aligned with clinical and market needs

    o Coordinate evidence

  • neration to support product claims and clinical utility
  • o Mana

  • claims matrix planning and validation with cross-functional input
  • o Support reimbursement strategy including coding, covera

  • , and payment pathways
  • o Levera

  • insights from CAB and ACEP partnership to inform messaging and proof points
  • Marketing Program Mana

  • ment
  • Drive execution of commercial activation deliverables including :
  • o Value proposition development and refinement

    o Claims matrix coordination and validation planning

    o Evidence

  • neration and customer stories and testimonials
  • Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery
  • Track progress against milestones and provide regular updates to leadership
  • Qualifications

  • 7+ years of experience in healthcare marketing or product mana
  • ment - in the USA
  • Demonstrated experience developing healthcare product value propositions, supporting evidence
  • neration, and navigating reimbursement strategy including coding and covera
  • pathways
  • Proven experience managing advisory boards, KOL panels, or customer councils
  • Strong project mana
  • ment skills with ability to mana
  • multiple stakeholders and timelines
  • Familiarity with emer
  • ncy medicine, reimbursement or POCUS technologies is a plus
  • Excellent communication, facilitation, and documentation skills
  • Experience working in a matrixed, cross-functional environment
  • Contract Scope

  • Estimated 20-30 hours / week
  • Participation in global team meetings - willing to adjust work times to accommodate Europe (early start)
  • Travel to conferences, CABs and team meetings as needed
  • Deliverables aligned with product development and launch milestones
  • EEO :

    "Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority / Gender / Disability / Religion / LGBTQI / Age / Veterans."

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    Product Marketing Manager • Wauwatosa, WI, United States