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Regional Sales Manager - MA & RI

Regional Sales Manager - MA & RI

Camarillo Fitness Management Holdings LLCBoston, MA, US
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Job Description

Job Description

Description : Position Summary

Orangetheory Fitness is looking for a high-performance Regional Sales Manager to lead,

inspire, and drive sales performance across 8–11 studios in the Massachusetts & Rhode Island markets. This role is responsible for delivering top-line revenue growth, exceeding membership and ancillary service KPIs, and developing a

team of high-performing studio sales managers and sales staff. The ideal candidate is a proven

sales leader who thrives in a fast-paced environment, is passionate about coaching, and has a

relentless drive for results.

Key Responsibilities

Sales & Revenue Growth

  • Own all revenue targets and KPIs across assigned studios, including new membership
  • sales, total revenue, retail, attrition, and ancillary services.
  • Analyze performance reports and metrics daily, weekly, and monthly to drive
  • accountability and exceed goals.
  • Collaborate with marketing and operational leaders to execute local campaigns, promotions, and lead generation strategies.

Team Leadership & Development

  • Directly lead, coach, and develop Studio Sales Managers and Sales Associates within the region.
  • Travel between Massachusetts and Rhode Island studios for hands on support
  • Conduct regular in-person and virtual studio visits, providing hands-on training and mentorship to drive sales excellence.
  • Implement sales training programs, playbooks, and performance management tools to ensure consistent execution of Orangetheory sales processes.
  • Identify and develop future leaders within the region to support succession planning and business growth.

    • Performance Management

  • Monitor and drive performance through clear KPIs : closing percentages, net memberships, show rates, lead conversion, revenue growth, and upsell metrics.
  • Address performance gaps through action plans, coaching, and accountability measures.
  • Ensure all studios are aligned with corporate expectations and operating at peak performance.

    • Collaboration & Communication

  • Serve as the key liaison between corporate leadership and studio teams, ensuring alignment with company vision and priorities.
  • Communicate effectively and consistently with cross-functional partners (fitness, operations, and marketing).
  • Foster a culture of accountability, positivity, and high energy across all locations.

    • Qualifications

  • Minimum 3–5 years of multi-unit sales leadership experience in fitness, wellness, or retail industries.
  • Proven track record of exceeding sales and revenue goals across multiple locations.
  • Strong coaching and team development skills with a hands-on leadership approach.
  • Data-driven decision maker with the ability to translate KPIs into clear actions.
  • Excellent communication, organizational, and time-management skills.
  • Bachelor’s degree in Business, Marketing, or related field preferred.

    • What We Offer

  • Competitive salary + performance-based bonus structure
  • Health, dental, and vision benefits
  • PTO and paid holidays
  • Career advancement opportunities in a growing organization
  • Complimentary Orangetheory classes

    • Join a brand that’s changing lives and be part of something bigger. Apply now to lead a

    high-performing region and drive the future of fitness with Orangetheory.

    Requirements :

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    Regional Sales Manager • Boston, MA, US

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