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Director of B2B Marketing
Director of B2B MarketingVirtualVocations • Lexington, Kentucky, United States
Director of B2B Marketing

Director of B2B Marketing

VirtualVocations • Lexington, Kentucky, United States
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A company is looking for a Director of B2B Marketing to lead marketing for its campground-facing software business.

Key Responsibilities

Develop and execute full-funnel marketing campaigns to attract and convert campground operators

Strengthen brand messaging and create thought leadership content across various platforms

Lead a team of marketers while collaborating with Sales, Product, and other departments to drive pipeline growth

Required Qualifications

8+ years of marketing experience in tech or SaaS, including team leadership

Proven success in B2B demand generation and pipeline growth

Hands-on experience with SEO / SEM, Google Ads, Google Analytics, and HubSpot

Bachelor's degree required; MBA preferred

Experience marketing to SMB or low-tech buyer segments is a plus

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Director Of Marketing • Lexington, Kentucky, United States

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