Scientific Associate Product Marketing Manager

Scientific Associate Product Marketing Manager

Our marketing team is looking for an associate product marketer to drive growth for existing solutions and our emerging product portfolio. In this role, you will work closely with our marketing team and product managers to ideate, develop, execute, and track the success of marketing campaigns and our go-to-market strategies. You will help develop product positioning and compelling messaging based on knowledge of features and benefits of our products and the understanding of our customer needs. You will also support product development projects to ensure that marketing campaigns are planned, prepared, and executed in a timely manner. This person will understand the importance of stakeholder management and work well cross-functionally with Sales, R&D, Product Management, and other key groups.

What You'll Do :

• Achieve the financial and strategic business objectives for product marketing
• Collaboratively develop marketing plans, content, and campaigns to drive business growth and support product managers on product launches to drive market adoption through our go-to-market strategies such as product positioning & messaging, content development, development of use cases, customer segmentation and personas
• Support campaigns and new product launches by working with product managers, implementing strong digital marketing campaigns, web pages, advertising and social media marketing, event support, to create all necessary assets to support solutions
• Support sales, product management and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products
• Develop and track marketing key performance indicators (KPIs) based on objectives and key results (OKRs) Report campaign objectives and key results (OKRs) to our leadership teams
• Work closely with product management in support of product development projects
• Plan and coordinate live / tradeshow event activities as assigned

About You :

Company Perks & Benefits :

$100,000 - $130,000 a year Rate offered will be based on experience and location.