Marketing Manager

Marketing Manager

We are seeking a bold, strategic, and hands-on Marketing Manager to lead the marketing efforts for a high-performing lifestyle hotel-The Iron Horse Hotel. This role is ideal for a self-starter who thrives in a creative, fast-paced environment and can balance strategic planning with in-the-weeds execution. This position will directly oversee the marketing strategy and execution across the property, including hotel branding, food & beverage marketing (Branded Bar, Ash, and The Yard), meeting and event promotions, digital presence, social media, partnerships, and more. The Manager will work closely with sales, operations, and F&B leaders at the property, meeting weekly to ensure full alignment and impact.

We committed to providing you with the following :

• Highly competitive wages
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Discounts with our Crescent managed properties in North America for you & your family members

Core Responsibilities

Strategic Leadership

Lead and manage the end-to-end marketing strategy for both hotels and their outlets, ensuring each property's unique identity is upheld while achieving commercial goals. Own all marketing planning, budgeting, reporting, and creative direction with measurable results.

Team Oversight

Provide leadership and direction to on-property Marketing Coordinators at each hotel. Foster collaboration, creativity, and alignment across both hotel teams while ensuring brand standards are upheld.

Hotel & F&B Marketing Execution

Develop and implement full-funnel marketing campaigns for rooms, restaurants, and events to drive direct revenue. Own the content calendar, social media strategy, and digital storytelling for properties, outlets, and activations. Lead and oversee visual asset development, including photo and video shoots, brand collateral, and web creative.

Paid & Organic Campaigns

Create and manage paid media strategies (search, social, display, sponsored placements) and optimize campaigns based on performance. Utilize organic channels like PR, email, social, and local outreach to build awareness and loyalty.

Community Engagement & Partnerships

Build strong local ties by engaging with community influencers, corporate partners, media, and local organizations. Represent both properties at key networking events, hospitality mixers, and brand activations.

Cross-Functional Collaboration

Conduct weekly meetings with hotel leaders in Sales, F&B, and Operations to ensure strategic marketing alignment and execution. Support...