CRM Strategist

Job Description

Job Description

Salary : What Is MyBambu?

MyBambu is a cutting-edge fintech platform delivering the first all-in-one mobile digital financial solution for underserved, primarily Hispanic communities. With a focus on financial inclusion, MyBambu offers easy access to a range of services, including checking accounts without credit checks, remittance services, bill payments, and mobile top-ups. Recognized with the FIS Impact Award for innovation in 2020, MyBambu is dedicated to breaking down barriers to financial access and literacy, empowering users through a bilingual, user-friendly mobile experience tailored to diverse needs.

Job Summary :

This is a full-time, 100% on site position in our beautiful office located in West Palm Beach. This position will be reporting to the Marketing Operations Manager. We are seeking a strategic and results-driven CRM Strategist to lead comprehensive customer relationship management initiatives that maximize user engagement, retention, and lifetime value. This role focuses on developing overarching CRM strategies, ensuring flawless execution of customer journeys, and optimizing all customer communication touchpoints to drive sustainable business growth within our diverse Hispanic community.

Duties / Responsibilities :

• Lead the development and execution of comprehensive CRM strategies that align with business objectives and drive measurable growth in customer engagement and retention.
• Design and oversee end-to-end customer journey mapping and lifecycle marketing strategies across all touchpoints to maximize user experience and business outcomes.
• Develop strategic frameworks for customer segmentation, personalization, and targeting based on behavioral, demographic, and transactional insights.
• Define and implement CRM best practices, ensuring consistent execution quality across all customer communication channels (email, push, SMS, in-app).
• Establish and monitor key performance indicators and success metrics for all CRM initiatives, providing strategic recommendations based on data analysis.
• Lead cross-functional collaboration with Product, Data, and Creative teams to ensure CRM strategies are seamlessly integrated and effectively executed.
• Oversee the strategic planning and execution of customer lifecycle campaigns including onboarding, activation, retention, and win-back initiatives.
• Drive innovation in CRM approaches through strategic A / B testing, optimization frameworks, and emerging technology evaluation.
• Develop comprehensive cross-sell and upsell strategies that increase product adoption, transaction frequency, and customer lifetime value.
• Ensure CRM operations maintain the highest standards of data accuracy, compliance, and deliverability across all platforms and campaigns.
• Lead strategic analysis of customer behavior patterns and market trends to identify new opportunities for engagement and growth.
• Provide strategic leadership in customer feedback integration and CRM process optimization initiatives.
• Present strategic insights, performance analysis, and recommendations to senior leadership through comprehensive reporting and dashboards.
• Performs other related duties as assigned.

Required Skills / Abilities :

Education and Experience :

Physical Requirements :

MyBambu is an E-verify Employer.My Bambu Systems LLC is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable federal, state, or local laws.