JC-488772 – Head of Paid Media California State Lottery Come win with Us

Overview

The California Lottery is looking for a highly experienced and seasoned Head of Paid Media to develop, direct, oversee, and lead the day-to-day management of the Lottery’s paid media plans and efforts. Under the general direction of the Chief of Consumer Marketing, the Head of Paid Media leads the team responsible for the creation, coordination, implementation and optimization of paid media plans that include all forms of traditional, digital and social media advertising. The work that the Head of Paid Media is responsible for will help to build the awareness of the Lottery brand, motivate consumers to play Lottery games, and increase player loyalty to generate contributions to education.

This position is eligible for telework. The candidate for this position must reside in California. Upon employment, the Head of Paid Media will be assigned a Lottery office location near their residence that will serve as their main office location. The candidate may be required to travel to Lottery headquarters in Sacramento, CA for business occasionally as well.

Responsibilities

• Lead the development, direction, oversight and day-to-day management of paid media plans across traditional, digital and social channels.
• Coordinate the creation, implementation and ongoing optimization of paid media campaigns to build brand awareness, motivate play of Lottery games, and increase player loyalty.
• Collaborate with internal stakeholders and external agencies / vendors to execute media strategies within objectives, timelines, and budget.
• Manage and mentor a team of paid media professionals, providing guidance, direction, and performance feedback.
• Translate data and analytics into actionable insights to optimize campaigns and provide reporting to leadership.

Working Conditions

Desirable Qualifications

Important Note : A Statement of Qualifications is required to submit with your application package in order to be considered.

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