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Publisher Acquisition Manager Job at Rakuten Advertising in New York

Publisher Acquisition Manager Job at Rakuten Advertising in New York

MediabistroNew York, NY, United States
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Overview

Publisher Acquisition Manager is a role within Rakuten Advertising. The NA Publisher Acquisition team is responsible for identifying and recruiting new publisher prospects for the Rakuten Advertising Affiliate Network. The focus is to acquire new supply opportunities in distinct markets, verticals and categories, increasing available audiences and helping to maximize demand opportunities globally. By understanding business needs and strategy, the goal is to recruit and onboard supply inventory, which matches the needs of the business, with the best possible commercial relationships. The role expands the publisher network and contributes to client satisfaction and to Rakuten Advertising objectives.

Reporting to the Director, Publisher Acquisition NA, you will build direct relationships to acquire and onboard new publishers, introducing them to our services and technology to drive activation across Rakuten Advertising’s client portfolio. You will collaborate closely with Commercial teams, matching publisher opportunities to business needs. As an internal advocate for new partners, you will promote new publisher opportunities across the organization, supporting their growth.

Key Responsibilities

  • Proactively prospect and engage premium publishers based on market, vertical, and business needs with high-volume outreach through compelling pitches.
  • Develop and maintain a robust pipeline with accurate data entry and consistent progress towards targets and overall business growth. Work towards a quota and revenue target to achieve set objectives.
  • Regularly update leadership on successes, challenges, and pipeline progress, providing clear visibility into performance. Stay up to date on industry and new publisher trends.
  • Support partner on-boarding to help achieve faster adoption and activation, into Publisher / Supply Development.
  • Function as an internal advocate, educating global Commercial teams promoting newly recruited publishers to maximize partnership approval.
  • Use commercial and legal aptitude to secure partners for key agreements for Rakuten Advertising, with a focus on maximizing high revenue driving opportunities.
  • Learn and educate publishers on Rakuten Advertising product capabilities to increase adoption, driving deeper product adoption with Rakuten Advertising services.
  • Represent Rakuten Advertising at external facing events (tradeshows and events), with the goal to develop key leads for the acquisition group.

Qualifications

  • Ability to meet and exceed targets, with the ability to clearly report on progress, metrics, and results.
  • Strong verbal, written, and presentation skills with internal and external clients.
  • Proactive, goal-oriented, revenue-driven mindset with ownership and drive.
  • Ability to build internal and external relationships, partnering with the Director and other stakeholders to develop the pipeline and recruitment strategies.
  • Ability to translate business objectives into action and understand partner business potential to drive cross-network performance.
  • Collaborate with Regional Acquisition Managers to improve partnerships on the network.
  • Work cross-functionally with publisher partnership teams to support client needs while aligning to key acquisition publisher KPIs.
  • Flexibility to travel as needed.
  • Skills

  • Salesforce literate with understanding of pipeline management.
  • Technical proficiency with publisher technology or tools (reporting, APIs, tracking).
  • Proficiency in Microsoft PowerPoint and Excel for client-ready reports and presentations.
  • Strong commercial acumen and negotiation skills.
  • Ability to explain technical concepts to non-technical audiences.
  • Minimum Requirements

  • 5+ years of progressive experience in account management or business development.
  • Solid knowledge of the affiliate space with expertise in digital marketing strategies / solutions and major affiliates.
  • Bachelor’s degree in marketing, business, communications, or a related field.
  • Salary : USD $72,090.00 - $123,876.00 annually.

    Equal employment opportunity : Rakuten provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type. Rakuten considers applicants without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, or any other characteristic protected by applicable laws.

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    Publisher • New York, NY, United States

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