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Marketing Campaign Manager

Marketing Campaign Manager

UnifyID (Prove)Washington, DC, US
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Marketing Campaign Manager

Are you a strategic thinker with a passion for creative storytelling, full-funnel execution, and cross-functional collaboration? We're looking for a Marketing Campaign Manager who will act as a key advisor and expert in the development of global, high-impact marketing campaigns.

As a senior-level individual contributor, you'll lead the design and execution of multi-channel programs that align tightly with GTM strategy and business goals. You'll influence decision-making across product marketing, demand generation, field, and sales while owning the planning, execution, and optimization of campaigns that deliver measurable growth outcomes.

You'll also help define and evolve our integrated campaign approach, working closely with leadership to drive alignment, efficiency, and performance across the marketing organization.

Key Responsibilities

Strategic Leadership & Cross-Functional Influence

  • Act as a strategic advisor on integrated campaign planning, providing guidance to regional, field, and product marketing teams.
  • Lead the end-to-end development of global campaigns that align with product launches, thought leadership, demand gen, ABM, and sales initiatives.
  • Serve as the point of contact and subject-matter expert across cross-functional podsensuring campaign strategy aligns with GTM goals and supports pipeline generation.

Campaign Execution & Optimization

  • Develop full-funnel campaigns from concept to launch across paid, owned, and earned channelsincluding email nurture, digital ads, webinars, and media partnerships.
  • Drive segmentation strategies using ICP data and ABM platforms to ensure campaigns resonate across verticals, buyer roles, and account tiers.
  • Own campaign deliverables including briefs, messaging, content strategy, email sequences, ad copy, and partner activations.

    • ABM Program Ownership

  • Design and execute scalable ABM programs (1 : 1, 1 : few, 1 : many) in partnership with sales, product marketing, and demand gen teams.
  • Lead cross-functional alignment on target account strategy, outreach cadence, and persona mapping.

    • Process Improvement & Playbook Development

  • Identify and solve gaps in campaign development processes; lead the creation of campaign playbooks, briefs, and cross-regional planning templates.
  • Collaborate with global teams to improve speed to market, campaign consistency, and measurement frameworks.

    • Performance & Reporting

  • Define success metrics and KPIs for each campaign; ensure alignment with business and team OKRs.
  • Lead campaign testing strategies (e.g., A / B testing, creative testing), and provide performance insights and strategic recommendations to leadership.
  • Deliver executive-level reporting on engagement, conversion, pipeline influence, and ROI.

    • What You Bring

  • 8+ years of B2B SaaS marketing experience, with deep expertise in integrated campaign management and strategic planning.
  • Recognized as a subject-matter expert and trusted advisor in campaign marketing, with a track record of influencing cross-functional teams and senior stakeholders.
  • Demonstrated ability to lead global, full-funnel campaigns across multiple personas, industries, and regions.
  • Mastery of ABM strategies and platforms (e.g., Demandbase, 6sense), CRM (Salesforce), and marketing automation tools (e.g., HubSpot, Marketo).
  • Strong analytical mindset with the ability to interpret performance data and optimize accordingly.
  • Proven experience creating and implementing scalable processes, frameworks, and templates that improve campaign velocity and effectiveness.
  • Excellent communication and storytelling skills, with the ability to align stakeholders and present insights to executive audiences.
  • Proactive, strategic problem-solver with a bias for action and a high standard for quality execution.

    • Why This Role Matters

    This is more than just a campaign execution roleit's a strategic marketing leadership position for someone ready to scale programs, shape process, and directly influence how we go to market. As the Marketing Campaign Manager, you'll be a key driver of Prove's pipeline growth and brand relevance.

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