Lifecycle Marketing Manager

Job Description

Job Description

More innovation. More ownership. More impact. Golf Ranch is redefining the driving range as golf’s home base — and you can help power what’s next.

Who we are

At Golf Ranch, we’re in love with the game of golf and we’re dedicated to making it more accessible, more fun, and way less formal. We pride ourselves on creating spaces that buzz with energy – where competition and connection go hand in hand, and where our core values of Unshakeable Character, Competitive Greatness, Infectious Enthusiasm, and Deep Connection are celebrated every day.

Golf Ranch isn’t just a driving range. We’re a category-defining brand that is creating communities of golfers through tech-enabled practice and play. Since we teed off in 2021, we’ve acquired four driving ranges and driven 3-5x growth at each location. Now, we’re on a mission to scale the Golf Lite experience to 50+ locations and 100,000+ members and fulfill our vision of making the driving range golf’s home base.

Who you are

The Lifecycle Marketing Manager is the architect of guest and member journeys, tasked with designing campaigns that turn first-time visitors into loyal Ranch Pass members and loyal members into lifelong fans. This person will bring a mix of creativity, data smarts, and operator mentality to craft personalized experiences that drive engagement, retention, and long-term growth.

Our ideal candidate thrives in a fast-paced, test-and-learn environment and is equally comfortable building automation flows as they are pitching a big-picture strategy, confidently collaborating across teams to bring programs to life. Above all, our Lifecycle Marketing Manager will be motivated by impact and excited to see their work translate into stronger connections, repeat visits, and the ultimate success of Golf Ranch as we continue to scale.

What you'll do

Guest & Member Journeys

Build and optimize digital journeys that guide guests from first sign-up to first visit and long-term Ranch Pass membership

Design lifecycle programs that nurture repeat play, strengthen engagement, and encourage referrals and advocacy

Develop scalable playbooks for onboarding, retention, and win-back campaigns that can be applied across Golf Ranch sites

Campaign Strategy & Execution

Own email, SMS, and automation channels — from strategy through hands-on execution

Create segmentation strategies and personalized campaigns that deliver value, build trust, and drive measurable action

Maintain a seasonal calendar of lifecycle campaigns that aligns with brand priorities, site operations, and membership growth

Data & Optimization

Define and track KPIs such as redemption %, repeat visits, conversion, and retention

Run A / B tests, analyze results, and apply learnings to continuously improve lifecycle campaigns

Partner with analytics to refine audience segments, surface behavioral triggers, and share actionable insights across teams

Cross-Functional Collaboration

Work closely with Brand, Ops, Sales, and Site leaders to ensure lifecycle programs support both local and system-wide goals

Incorporate guest feedback and behavioral data to refine lifecycle strategies and improve member experience

Partner with creative teams to deliver compelling content tailored to guest segments and lifecycle stages

What you’ll need

3–5 years of hands-on lifecycle or digital marketing experience, ideally in multi-unit retail, hospitality, fitness, or membership-driven businesses

Proven success designing and executing high-converting email and SMS automation campaigns

Expertise with a modern marketing automation platform (HubSpot, Klaviyo, Braze, etc.).

Strong data literacy with experience in segmentation, triggers, and KPI tracking

Balance of strategy and execution — you can map the journey and build it yourself

A customer-first mindset, with experience designing programs that feel personalized and relevant

Bonus Points

Experience connecting marketing programs to a data warehouse (Snowflake, BigQuery, Redshift)

Familiarity with SQL or other query languages

Comfort working with customer data platforms (CDPs) or orchestration tools

Why Golf Ranch?

At Golf Ranch, work, play, and growth go hand in hand. Our core values of Unshakeable Character, Competitive Greatness, Infectious Enthusiasm, and Deep Connection show up every day in how we treat our guests and how we treat each other. Along with a supportive team environment, we offer :

Competitive base salary + performance bonus

Healthcare, vision, and dental covered at 50%

Major exposure working directly with the CEO and CFO at a high-growth startup

Clear opportunities to advance into more senior accounting roles as the company scales

Unlimited buckets at any Golf Ranch location

50% off food and beverages

25% off merchandise and retail

Our Commitment

Our mission to create a sense of belonging through the game of golf reflects our commitment to diversity and inclusion. Golf Ranch is an equal opportunity employer and does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.