Senior CRM Manager

Senior Manager Of Customer Relationship Management (CRM)

The Senior Manager of Customer Relationship Management (CRM) will be responsible for driving owned channels for the company. This position is responsible for developing overall CRM marketing strategy, generating content ideas, and driving results. This role will help optimize efficiencies with the goal of driving customer engagement and company revenue. This position will work collaboratively and cross-functionally with internal teams and agency partners to ensure campaigns, programs, initiatives are aligned and achieving objectives. This leader should understand cross-channel communication planning across email, push notification and SMS for omni-channel journey planning. This is a full-time, salaried, exempt position.

Principal Duties and Responsibilities

• Manage and develop overall marketing strategy for CRM channels : email, SMS and push
• Responsible for all calendar-based CRM activations and promotions supporting online and store goals, maximizing channel performance and customer engagement
• Leverage customer insights to plan segment and life-stage marketing strategies, and lead the functional requirements and execution of supporting journeys and personalization efforts
• Partner with cross-functional teams on marketing strategy and messaging with a focus on customer needs, purchase cycles and seasonal trends
• Brief, review, critique and QA campaigns across email, SMS and push projects while adhering to strict project timelines
• Oversee flawless delivery of messages and troubleshooting of issues
• Own channel KPIs and partner with the Analytics team on regular tests and performance reporting
• Acts as the CRM subject expert, sharing best practices, competitive trends and industry changes impacting channels
• Manage monthly and yearly marketing expenses for CRM

Experience and Skills Required

We believe in taking care of our team. That's why we offer a comprehensive benefits package that goes beyond just health insurance (though we've got that covered too!). Here at The Container Store, we're passionate about helping you contain your health , grow your career , and find balance in your life .

Here's a peek at what you can expect :

For our full-time associates, we offer even more :

We are proud to be an Equal Opportunity Employer and comply with the Americans with Disabilities Act