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Principal Demand Generation Manager

Principal Demand Generation Manager

VirtualVocationsKalamazoo, Michigan, United States
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A company is looking for a Principal Demand Generation Manager to own full-funnel campaign strategy and pipeline performance.

Key Responsibilities

Set quarterly campaign strategy and translate product insights into integrated, multi-channel plans

Monitor campaign performance and guide optimization efforts across various marketing channels

Own reporting for campaign funnel performance and deliver insights to leadership

Required Qualifications

8+ years in B2B demand generation or growth marketing, preferably in SaaS / tech

Proven track record of building successful campaigns that drive pipeline and revenue

Advanced skills in forecasting and optimizing funnel performance

Experience collaborating with senior leadership in Sales, Marketing, and Product

Ability to operate autonomously as a senior individual contributor

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Demand Generation Manager • Kalamazoo, Michigan, United States

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