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Sr Brand & Creative Activation Lead

Sr Brand & Creative Activation Lead

LogitechSan Jose, CA, US
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Sr Brand & Creative Activation Lead

Hybrid role, based out of our Silicon Valley Office 2 days a week.

A leader in sustainability, Logitech designs software-enabled hardware solutions in pursuit of our mission to extend human potential in work and play. Our Creative & Design team delivers award-winning design and creative excellence.

The Sr Brand & Creative Activation Lead, reporting to the Head of Brand & Creative Activation, is a strategically-minded creative lead with a breadth and depth of experiences across all facets of Brand & Creative - including brand strategy, concept development, production and global activation - working closely with our strategists, creative teams, and marketing partners, in support of Logitech's marketing and creative campaigns. This role champions one holistic brand, best-in-class creative, leads with a strategic and data-driven mindset, and collaborates with internal and external creative teams to deliver compelling experiences that are distinctly Logitech.

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you'll need for success at Logitech.

In this role you will :

  • Lead brand and creative initiatives with a strategic perspective, anchored in Logitech brand and business objectives, working closely with our strategists, creative teams, marketing partners and project managers.
  • Work closely with our Creative Directors to ensure internal and external teams and partners deliver integrated world-class strategy, creative and solutions that are aligned with overall business strategy and brand positioning across all channels, in close partnership with internal stakeholders.
  • Apply your deep understanding of creative and brand-led POV to collaborate extensively and bring world-class creative campaigns and product launches to life, from initial brief stage through concept development, production and global toolkit delivery.
  • Manage brief changes, evolutions of strategic direction, the incorporation of feedback, scenario planning, preparation for creative testing, securing the right creative production, and ensuring that final deliverables are aligned with the brief.
  • Work closely with our strategy and Insights teams to analyze and build actionable insights from culture, social listening, and research (including Brand Health Tracker), to inform brand initiatives and activations.
  • Initiate and drive opportunities independently, while operating in an ambiguous environment that changes quickly, with a high level of collaboration.
  • Identify and flex priorities across strategic and creative workstreams in real-time, including resource recommendations to project assignments across internal and external creative teams.
  • Track the outcomes of projects and initiatives with an eye toward identifying and disseminating best practices.
  • Be a trusted and proactive partner with teams across Logitech that work on and support brand activation initiatives, including marketing teams, corporate communications, our logitech.com team, investor relations, creative and design teams communications, and our operations team.

To be considered for this position you demonstrate :

  • 10+ years of experience directly managing brand and creative work streams and related budgets, working collaboratively with business stakeholders, brand strategists, and creative directors.
  • Depth of expertise in the stages of creative development and execution from concepting to final delivery of marketing assets, as well as how to articulate actionable creative feedback and direction, leaning on data to inform partners.
  • A deep understanding of what it takes to deliver world-class creative, from resourcing to creative development in a data-first model, aligning to company-level strategy and objectives.
  • A global mindset and thrive in an inclusive environment, working with teams from different countries and cultures.
  • Excellent organizational and prioritization skills and have the ability to manage multiple projects and competing demands at once.
  • Strong strategic and critical thinking, and the ability to contribute with clear, succinct communication in writing or in presentations.
  • A steady demeanor, strong emotional intelligence, and the ability to articulate and receive feedback in ways that can strengthen the brand and creative work, and motivate colleagues, partners and stakeholders.
  • B2B experience preferred.
  • This position offers an annual base salary typically between $119,000 and $181,000 depending on qualified relevant experience.

    In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.

    Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.

    Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.

    All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process, and need an alternative method for applying, you may contact us toll-free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.

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    Creative Lead • San Jose, CA, US

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