Role Overview
Exciting opportunity to join LOVE CORN, the fastest growing, emerging new snack brand in the USA & UK. We're looking for a creative, data-driven Growth Digital Marketer to lead and execute our paid digital & retail media, email marketing, Amazon and TikTok Shop strategy. This is a key role in driving customer acquisition, retention, and revenue growth through full-funnel marketing initiatives.
You'll be responsible for performance marketing on platforms like Facebook, Instagram, YouTube, and TikTok; owning our email marketing lifecycle. If you're both analytical and creative, love testing and scaling what works, and thrive in a fast-paced environmentthis role is for you.
Role will be hybrid : 2-3 days in office in Ho-Ho-Kus, NJ
Responsibilities
- Amazon Marketplace : manage our Amazon marketplace in USA and UK oversee every aspect from A to Z
- Tik Tok Shop : manage USA Tik Tok storefront ensuring seamless product listing, promotions, and campaign alignment. Partner with creators and influencers to drive conversions through TikTok LIVE and UGC. Stay up-to-date on TikTok trends, tools, and platform updates to stay ahead of the curve
- Retail Media : manage all aspects of Instacart, Roundel, Ibotta, Criteo, 8451, Walmart Connect and retailer .com budgets
- Digital Media : develop, manage, and optimize all paid social and video campaigns (Facebook, Instagram, YouTube, TikTok, etc.)
- Email Marketing : own the email marketing calendar and strategy (Klaviyo), build automated flows, segment lists to drive personalized engagement, track KPIs (open rates, CTR, conversions) and continuously optimize campaigns
- Reporting Dashboard : recreate templates and track daily and weekly reports. Analyze performance to make data-informed decisions and iterate quickly
- Creative Partner : collaborate with Creative team to produce engaging assets that convert
- Test & Learn : manage keyword list, A / B test creative, copy, and audience to improve CAC and ROAS
Requirements
3+ years of experience in a growth marketing, performance marketing, retail media or e-commerce roleExperience of grocery retail and newer Shopper Marketing platforms like Instacart, Walmart Connect, 8451, RoundelHave managed Amazon and Shopify type platformsFamiliarity with TikTok Shop and influencer marketing strategiesProven track-record managing and scaling paid social campaignsStrong analytical skills and proficiency in performance tracking tools (Google Analytics, Meta Ads Manager, etc.)Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp)Creative thinker with a test-and-learn mindsetExcellent communication and project management skillsNice to Have
Experience in CPG, food & beverage, or DTC brand environmentsFamiliarity with Shopify and e-commerce integrationsBasic design skills (Canva, Adobe, etc.) for quick creative testingAbout LOVE CORN
In life and in snacks, it's all about finding love in the simple things!
LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.
Founded in 2017 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They're a little bit life changing.