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Growth Digital Marketer

Growth Digital Marketer

LOVE CORNHo Ho Kus, NJ, US
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Role Overview

Exciting opportunity to join LOVE CORN, the fastest growing, emerging new snack brand in the USA & UK. We're looking for a creative, data-driven Growth Digital Marketer to lead and execute our paid digital & retail media, email marketing, Amazon and TikTok Shop strategy. This is a key role in driving customer acquisition, retention, and revenue growth through full-funnel marketing initiatives.

You'll be responsible for performance marketing on platforms like Facebook, Instagram, YouTube, and TikTok; owning our email marketing lifecycle. If you're both analytical and creative, love testing and scaling what works, and thrive in a fast-paced environmentthis role is for you.

Role will be hybrid : 2-3 days in office in Ho-Ho-Kus, NJ

Responsibilities

  • Amazon Marketplace : manage our Amazon marketplace in USA and UK oversee every aspect from A to Z
  • Tik Tok Shop : manage USA Tik Tok storefront ensuring seamless product listing, promotions, and campaign alignment. Partner with creators and influencers to drive conversions through TikTok LIVE and UGC. Stay up-to-date on TikTok trends, tools, and platform updates to stay ahead of the curve
  • Retail Media : manage all aspects of Instacart, Roundel, Ibotta, Criteo, 8451, Walmart Connect and retailer .com budgets
  • Digital Media : develop, manage, and optimize all paid social and video campaigns (Facebook, Instagram, YouTube, TikTok, etc.)
  • Email Marketing : own the email marketing calendar and strategy (Klaviyo), build automated flows, segment lists to drive personalized engagement, track KPIs (open rates, CTR, conversions) and continuously optimize campaigns
  • Reporting Dashboard : recreate templates and track daily and weekly reports. Analyze performance to make data-informed decisions and iterate quickly
  • Creative Partner : collaborate with Creative team to produce engaging assets that convert
  • Test & Learn : manage keyword list, A / B test creative, copy, and audience to improve CAC and ROAS

Requirements

  • 3+ years of experience in a growth marketing, performance marketing, retail media or e-commerce role
  • Experience of grocery retail and newer Shopper Marketing platforms like Instacart, Walmart Connect, 8451, Roundel
  • Have managed Amazon and Shopify type platforms
  • Familiarity with TikTok Shop and influencer marketing strategies
  • Proven track-record managing and scaling paid social campaigns
  • Strong analytical skills and proficiency in performance tracking tools (Google Analytics, Meta Ads Manager, etc.)
  • Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp)
  • Creative thinker with a test-and-learn mindset
  • Excellent communication and project management skills
  • Nice to Have

  • Experience in CPG, food & beverage, or DTC brand environments
  • Familiarity with Shopify and e-commerce integrations
  • Basic design skills (Canva, Adobe, etc.) for quick creative testing
  • About LOVE CORN

    In life and in snacks, it's all about finding love in the simple things!

    LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.

    Founded in 2017 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They're a little bit life changing.

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    Growth Marketer • Ho Ho Kus, NJ, US