Overview
Employer Industry : Life Sciences Consulting Firm
Why consider this job opportunity :
- Opportunity for career advancement and growth within the organization
- Engage with a Fortune 100 pharmaceutical client on impactful initiatives
- Collaborative work environment with internal teams and external agencies
- Chance to contribute to data-informed marketing strategies and customer engagement programs
- Work on cutting-edge analytics tools and platforms, including Snowflake and Adobe Analytics
Responsibilities
Define and drive high-level analytics requirements to support data-informed marketing programsCollaborate with internal teams and agency partners to align analytics use cases with available tools and data setsDevelop integrated insights across platforms including Snowflake, Adobe Analytics, Power BI, and media mix toolsCoordinate technical integration strategies between marketing journey tools and backend data systemsSupport decision-making around AI / ML opportunities, including off-the-shelf model integration and model tuningQualifications
Experience in analytics strategy roles with a blend of conceptual thinking and tool fluencyFamiliarity with major analytics and visualization platforms including Snowflake, Power BI, and Adobe AnalyticsProven ability to work with agencies and internal stakeholders on media mix modeling and optimizationStrong understanding of cross-platform data integration and the ability to connect insights across multiple tools and sourcesExperience in marketing analytics focused on existing user journeys and lifecycle engagementPreferred Qualifications
Background in pharma, life sciences, or regulated industriesTechnical familiarity with Adobe Edge services and AEM (not a primary responsibility)LifeSciences #AnalyticsStrategy #CareerOpportunity #DataIntegration #MarketingAnalytics
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