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Consumer Advertising Operations Manager
Consumer Advertising Operations ManagerIngram Content Group • La Vergne, TN, United States
Consumer Advertising Operations Manager

Consumer Advertising Operations Manager

Ingram Content Group • La Vergne, TN, United States
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Company DescriptionJob Description

Ingram Content Group (ICG) is hiring for a Consumer Advertising Operations Manager to contribute to our team in our La Vergne, TN office.

As a key member of Ingram's Consumer Marketing business, you will oversee day-to-day operations of Ingram iD-an automated advertising platform where publishers and authors can advertise to readers-managing ads, reporting, and support. You will create and execute the customer experience strategy for the platform, addressing product inquiries, service inquiries and product education. You'll execute advertising adjustments within third-party advertising platforms, solicit and manage customer feedback, and compile and analyze reporting. You'll use your deep knowledge of the platform to make recommendations for improvements to the user experience, products and operations.

Ingram Content Group ("Ingram") connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries, and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram's services include digital and physical book distribution, print-on-demand, and digital learning.

Required Qualifications :

  • Bachelor's degree or year-for-year related experience
  • 5 years' experience in product management, marketing operations, or digital marketing / advertising

Preferred Qualifications :

  • Experience managing Meta and Google ads
  • Experience with Salesforce Sales Cloud is a plus
  • Experience using Excel for reporting

    • Key Responsibilities :

  • Monitors the performance of Ingram iD, ensuring products are meeting service expectations / KPIs and immediately addressing advertising issues or escalating technical issues to ensure their prompt resolution.
  • Uses Facebook Ads, Google Ads and other relevant advertising platforms to monitor advertising activity, adjusting or optimizing ads in the platform as needed to ensure the company's and customer's goals are being met.
  • Monitors platform activity daily and takes the appropriate action to remediate any issues, including communicating with manager, customer service, the sales team or directly with customers as needed.
  • Authors and develops training curriculum for internal and external customers. Participates in question-and-answer sessions as needed.
  • Uses third-party and custom developed tools to create and manage reports about sales, users, audience performance, campaign effectiveness, pricing, coupon usage and other data- or audience- focused requests.
  • Solicits feedback to identify opportunities to improve the product and customer experience.
  • Leads product QA testing as needed to ensure that business requirements are met.
  • Leads the strategy and execution for user product support across the platform's knowledge base, email journeys and other communication methods.

    • Hiring Salary Range : $74,353k-$94,011k. This range represents the anticipated low and high end of the salary for this position. It will be determined by factors including but not limited to : the applicant's education, experience, knowledge, skills, and abilities, geographic location, as well as internal equity and alignment with market data.

    QualificationsAdditional Information

    Perks / Benefits :

  • A highly competitive compensation package with generous benefits beginning first day of employment for Medical / Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.

    • 15 vacation days & 12 sick days accrued annually and 3 personal days

  • 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
  • Wellness program with access toonsite gym and basketball court for associates
  • Encouraged continued education with our tuition reimbursement program
  • Financial and in-kind opportunities to engage with non-profits in your community

    • Company match program for United Way donations

  • Volunteer opportunities and in-kind drives for non-profits throughout the year
  • Take breaks or brainstorm in our game room with ping pong & foosball
  • Casual Dress Code

    • Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, Tennessee Book Company LLC, Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.

  • EOE - Race / Gender / Veterans / Disabled
  • We participate in EVerify.
  • EEO Poster in English
  • EEO Poster in Spanish
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    Operation Manager • La Vergne, TN, United States