Social Media Buyer - Meta Ads (San Francisco)

Social Media Buyer - Meta Ads

Job Title : Social Media Buyer - Meta Ads

Location : San Francisco, CA (Hybrid open to San Jose, CA location as well)

Duration : 12 months

Contract Type : W2 only

Pay Rate : $59.86 / Hour

Description :

Hands-on social media buying role on Client's in-house paid social media team. The ideal candidate is an experienced social media professional with 3-5 years of buying, campaign management, and optimization experience in Meta platforms (Facebook, Instagram) as a mandatory requirement. Proven expertise in Meta is essential. Additionally, experience in buying and campaign execution across Snap, TikTok, Reddit, and LinkedIn is strongly preferred. The candidate should be able to manage multiple campaigns concurrently, ensuring seamless coordination and execution across these platforms. The ideal candidate brings a deep understanding of social media buying concepts, best practices, and optimization strategies, with an ability to advise on campaign setup and creative direction tailored to each platform's strengths. Enjoys building cross-functional relationships and can collaborate effectively with internal stakeholders and external partners to deliver on marketing objectives.

Responsibilities :

Execute social media campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope

Vet and qualify inbound campaign assignments; lead discovery phase with marketing and media strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers

Engage analytics & operations and webdev teams to fulfill pre-launch campaign measurement requirements

Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met

Monitor campaign performance across multiple social platforms on an ongoing basis and ensure campaigns are meeting expectations

Analyze campaign performance data and action on optimizations across multiple platforms

Skills and Qualifications :

Hands-on experience in multiple social buying platforms including Meta, Snap, TikTok, Reddit, and LinkedIn

Expert buying and optimizing experience in Meta

Experience managing end-to-end social media planning and buying workflowsfrom discovery phase through post-mortem reporting

Solid comprehension of social buying optimization concepts and ability to communicate them clearly to non-technical audiences

Broad understanding of the programmatic media and paid social landscape

Ability to analyze and draw meaningful and actionable insights from data

Excellent time management and multitasking skills with keen attention to detail

Strong written and verbal communication skills

Experience :

5 years of hands-on, in-platform social buying at an agency, media trading desk, or media vendor required

3-5+ years of managing Meta campaigns from planning or buying workflows

Working proficiency with Excel (pivot tables, lookups, etc.)

Experience optimizing media toward multi-touch attribution data preferred

Bachelor's Degree