Senior Manager, Analytics and Insights

Job Description

Job Description

Position Overview

Avid Marketing Group is seeking a Senior Manager, Analytics & Insights to lead the transformation of data into strategic advantage for our clients in the CPG and shopper marketing space. This individual will play a critical role in advancing how we collect, analyze, and interpret data — integrating technology, automation, and AI to deliver deeper, faster, and more actionable insights.

The ideal candidate combines strong CPG / retail expertise with a technical and innovative mindset — someone who is as comfortable discussing brand lift and category trends as they are exploring how AI or advanced analytics can uncover new growth opportunities. We’re looking for a hands-on leader who is eager to take on more, experiment with emerging technologies, and push the boundaries of what’s possible in marketing analytics.

Key Responsibilities (subject to change based on business requirements) :

Shopper Marketing & Client Insights

• Lead analytics and insight development for multi-channel shopper marketing programs — linking marketing activity to measurable sales lift and ROI
• Translate complex performance data across tactics (retailer media, national campaigns, trade offers, etc.) into clear stories and strategic recommendations
• Partner with Account and New Business teams to define metrics, optimize program effectiveness, and guide investment decisions
• Develop client-ready presentations and reports that not only explain what happened but uncover why — and what to do next

Technology & Advanced Analytics

Leadership & Collaboration

Must Have Qualifications :

Nice to Have

Who you Are

You’re a strategic, tech-curious analytics leader who blends commercial understanding with technical innovation. You thrive in fast-paced environments where insights drive action, and you’re passionate about using data — and the technology that powers it — to shape smarter marketing decisions.

Why Join Avid Marketing Group

At Avid, we bring insight and innovation together. You’ll join a collaborative, hybrid team that values curiosity, continuous learning, and creative problem-solving. This is an opportunity to help modernize how analytics and technology work together — influencing client outcomes and the future of shopper marketing.

Candidates who progress to the final interview phase will be asked to share samples of their work in addition to completing a brief analytics assessment.

AMG is working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home two days a week is beneficial. We look forward to hearing from you!