Partner Communications Manager, Digital

Coral Gables, Florida, United States Marketing

Marcom is the creatively-led global team that oversees Apples consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.The Partner Communications Manager, Digital plays a vital role in shaping how Apple shows up within our Partners (indirect channel) digital environments globally. Partners' digital platforms are critical to their commercial success and this role requires a deep understanding of the different digital customer journey drivers and destinations such as display ads, media, social, e-commerce platforms, content strategy, performance marketing, digital in-store, and specific expertise in e-CRM. This role will drive how all the partners digital touch points increase the impact of Apple product presentation and deliver the most compelling product stories.

Description

The Partner Communications Manager, Digital is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand.Key responsibilities include : Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partners brands, commercial priorities, market trends and challenges.Work across the global organization to understand both macro and comms trends for Apple product and services. Synthesize learnings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners.Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining metrics and measurement frameworks, analyzing data, and generating insights.Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMBs and Enterprise Resellers, Media Content Providers and more.Inspire and contribute to the large global network of Geo (global) Partner Communications Managers, sharing best practices, findings and case studies.

Minimum Qualifications

12+ years of experience in marketing communications.

Proven experience in international account management and / or strategy at an advertising agency or in-house marketing communications for a global brand.

Solid understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey.

Relevant experience in brand communications - from strategy to execution.

Ability to travel up to 25% domestically and internationally.

Preferred Qualifications

Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external partners to drive the work forward.

Ability to delve deeply into a partners business, marketing strategy and consumer insights, to understand challenges, find opportunities and build a global communications strategy for partners.

Adaptable, hands-on, proactive and a strategic problem solver. You see the bigger picture, elevate customer insights, find opportunities in the customer journey and lead projects from brief to completion. Able to challenge the status quo to drive innovationand you thrive on doing so.

Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative and clear action plans.

Ability to develop positive relationships with partners and inspire them about what's possible within their digital and CRM frameworks.

Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead.

Can confidently build rapport, credibility and influence across multiple partners in a highly matrixd organization.

Bachelors degree, MBA or advanced business degree.

Passionate about Apples vision, brand, products and services.

Proficiency in Spanish and / or Portuguese.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

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