Brand Manager

Brand Manager

PlayStation isn't just the Best Place to Playit's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Brand Manager | Exclusive Games Marketing

PlayStation is looking to hire a Brand Manager to join the Global Brand Marketing Team, leading game launches for the PlayStation Studios portfolio. This role will report to the Senior Manager, Global Brand Marketing and will partner with studios and the Brand Marketing Team to lead the development and execution of marketing and commercial strategies for upcoming, high-profile franchise and new IP titles.

Responsibilities :

• Build strategies that include defining audience framework, title positioning and an always-on content strategy that will achieve marketing objectives and revenue goals. Proven expertise in leading the development and execution of integrated business and marketing plans that drive measurable growth.
• Lead the development and execution of global, end-to-end, multi-channel go-to-market campaigns based on strategy.
• Collaborate with global cross-functional teams including PR, Influencers, Partnerships, Paid Media, Social, Events & Activations, Web and CRM teams to develop and execute holistic global marketing campaigns and drive business success.
• Work with regional marketing leads and localization teams across the globe to ensure consistent and strategic support for game launches.
• Review and provide feedback on territory marketing concept submissions based on marketing strategy and budget.
• Navigate delivering campaigns that support the creative vision of the studio while staying within budget, laddering up to communication goals, utilizing data and adhering to SIE best practices.
• Author campaign creative briefs that meet marketing production timelines, route assets for stakeholder approval. Partner with internal and external creative agencies on budget, reviews and deliverable timelines.
• Leverage support from consumer insights, platform teams, game telemetry, community, PR, and competitive trends to build and implement data-driven decision making and marketing strategies.
• Create annual budget allocations and adjust budgets throughout the year.
• Present plans to studios and leadership for approval.

Requirements :

Related Experience / Education :

Equal Opportunity Statement :

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.