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Digital Marketing Manager

Digital Marketing Manager

Wan Bridge GroupHouston, TX, USA
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Digital Marketing Manager - Houston, TX

Welcome to Wan Bridge, the forefront of the rent-to-build industry. Join our dynamic team and enjoy daily free lunches, comprehensive healthcare coverage, and a supportive, family-like work environment. Your professional journey begins here, where innovation meets a commitment to shaping the future of rent-to-build solutions.

Job Summary :

The Digital Marketing Manager is responsible for overseeing all digital marketing efforts, including paid media campaigns, website oversight, Martech integrations, and performance reporting. This role emphasizes data-driven strategies, digital advertising, and optimization of online customer experiences. The Digital Marketing Manager ensures that digital investments deliver measurable ROI and align with broader marketing strategies.

Duties / Responsibilities :

  • Manage and optimize digital advertising campaigns (PPC, geofencing, Meta, programmatic).
  • Oversee website structure, wireframes, and digital experience audits.
  • Lead Martech setup, including Google Analytics, tracking pixels, GMB, and related tools.
  • Oversee ILS contracts, launch and maintenance of listings (Zillow, Apartments, Apartmentlist)
  • Analyze and report on digital campaign performance, providing insights and ROI metrics.
  • Manage relationships with digital agencies and vendors.
  • Oversee reputation management platforms, including access and approvals.
  • Track and manage marketing budgets and expenses for digital campaigns.
  • Support event initiatives through digital campaign execution.

The above listing represents the general duties considered essential functions of the job and is not to be considered a detailed description of all the work requirements that may be inherent in the position. Other duties may be assigned, as necessary.

Qualifications :

  • Bachelor's degree in Marketing, Business, or related field preferred.
  • 5+ years of experience in digital marketing, with a performance-focused background.
  • 2 years of experience in Management position required.
  • Proficiency in Google Ads, Meta Ads Manager, and digital analytics / reporting tools.
  • Experience with website management (UX / UI best practices, SEO fundamentals).
  • Strong analytical skills and knowledge of Martech platforms and integrations.
  • Budget and expense management experience.
  • Ability to stay ahead of digital marketing trends and emerging technologies.

    • Essential Functions :

  • Report to the Office daily to adhere to schedule that can include weekends and holidays
  • Ability to access, input, and retrieve information from a computer and / or electronic device.
  • Excellent organization, coordination, and project management skills.
  • Lift or move items up to 25 pounds.
  • Ability to walk, sit or stand for long periods of time.
  • Reliable transportation that meets job responsibilities
  • Ability to communicate effectively through written and verbal communication in English.

    • Wan Bridge is an Equal Opportunity Employer.

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    Digital Marketing Manager • Houston, TX, USA