Senior Content Strategist

About the Role

Are you a storyteller who turns strategy into impact? Were looking for a Senior B2B Marketing Content Strategist to be the architect of our brand voice and the driving force behind messaging that moves business outcomes.

In this role, youll craft high-impact campaigns, emails, landing pages, video scripts, and branded experiences that engage SMB buyers, influence decisions, and accelerate growth. Youll work closely with cross-functional teamsincluding Product Marketing, Sales, Comms, Engineering, and Legalto ensure every message is on-brand, persuasive, and performance-driven.

This is a role for a confident writer, meticulous editor, and strategic thinker who thrives in a fast-paced, idea-driven environment. If shaping narratives and inspiring action excites you, this is your stage.

Key Responsibilities

Create High-Impact Content : Develop marketing assetsemails, landing pages, video scripts, paid campaigns, and experiential contentthat captivate audiences and drive measurable results.

Translate Strategy Into Story : Turn complex briefs and business objectives into clear, compelling narratives for Marketing, Sales, Customer Success, and IT decision-makers.

Uphold Brand Voice : Ensure messaging is consistent, clear, and tailored to different personas, channels, and buyer journey stages.

Collaborate Cross-Functionally : Partner with Integrated Marketing, Product Marketing, Comms, Sales, Legal, and Engineering to align content with broader business goals.

Lead Campaign Ideation : Contribute strategic insights to campaign planning and content development that maximizes awareness, engagement, conversion, and retention.

Editorial Leadership : Review, refine, and elevate all marketing content to ensure quality, accuracy, and impact.

Optimize for Performance : Apply SEO principles, UX best practices, and data insights to boost content visibility and engagement.

Measure & Refine : Track content performance and use analytics to continuously improve messaging strategies.

Qualifications & Requirements

Adaptability & Thought Leadership : Navigate shifting priorities, provide strategic guidance, and elevate content to meet market and audience needs.

Audience-Centric Storytelling : Create persuasive content that resonates with SMB buyers and internal stakeholders.

Content Marketing & UX Expertise : Strong knowledge of content marketing strategies, SEO, and UX principles.

Cross-Functional Collaboration : Experienced working with teams such as Product Marketing, Sales, Comms, Legal, and Engineering.

Deep Understanding of B2B Buyer Journey : Craft messaging that drives decisions at every stage.

Exceptional Writing & Editing Skills : Clarity, brevity, and precision in all content.

Measurable Impact : Portfolio demonstrating diverse content, tones, and performance-driven results.

Proven Expertise in B2B Marketing Copywriting : 10+ years of experience, ideally in tech or SaaS.

Strategic and Creative Balance : Align content with business goals while delivering compelling, on-brand messaging.