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Campaigns Analyst (Social Media)

Campaigns Analyst (Social Media)

MoonshotDallas, TX, US
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Job Description

Job Description

Moonshot is currently collecting applications for an analytical, creative, and detail-oriented Social Media Campaigns Analyst to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation.

The Campaigns Analyst, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing.

Your responsibilities will include :

  • Monitoring and analyzing social media trends, including engagement metrics and audience demographics.
  • Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement.
  • Coordinate with teams to develop ad creatives and messaging that resonates with target audiences.
  • Conduct keyword research and analysis to inform advertising strategies.
  • Use analytic tools to track and measure the effectiveness of campaigns and content.
  • Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement.
  • Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.

Requirements

Essential :

  • Bachelor’s degree in Marketing, Communications, Advertising, or related field.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Familiarity with a variety of social media platforms and social media analytic tools.
  • Basic understanding of digital advertising principles and platforms.
  • Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment.
  • Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of others.
  • Inquisitiveness and adaptability, particularly in relation to new technology and the use of social media for research.
  • Excellent written, verbal and interpersonal communication skills.
  • Commitment to Moonshot’s mission.
  • Candidates will be expected to undertake any relevant security clearance procedures per the needs of clients.
  • In addition, we require and will check on candidates' eligibility to work in the US. Candidates will be expected to undertake and pass any relevant security clearance procedures per clients' needs.

    • Desirable :

  • Knowledge and understanding of SEO / SEM.
  • Advanced analysis of a wide range of traditional and non-traditional digital platforms and / or professional experience in open-source research, OSINT methods, or threat risk analysis.
  • Subject matter knowledge in one of the following areas : violent extremism, hate crimes, human trafficking.
  • Demonstrable experience with digital marketing on nontraditional and emerging media and social media platforms.
  • Fluency in languages other than English.

    • Benefits

    Benefits ​package : ​

  • 15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day.
  • Full private healthcare package, including coverage for partners and children.
  • Dental & Vision Insurance.
  • Life & Disability Insurance.
  • 24 / 7 access to free counseling via our Employee Assistance Program.
  • 3% matched 401k contributions.
  • Generous maternity and paternity leave : 26 weeks paid maternity leave, 8 weeks paid paternity leave.
  • All permanent employees are granted share options upon employment.

    • Salary : $50,000 - $70,000 depending on skills and experience.

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