Director Digital Marketing Analytics

Director Digital Marketing Analytics page is loaded## Director Digital Marketing Analyticslocations : Home Office - US, NVtime type : Full timeposted on : Posted Todayjob requisition id : US, Nevada

• The SHOW comes alive at MGM Resorts International
• THE JOB :
• The Director of Digital Marketing Analytics leads the strategy and execution of data-driven insights across digital media, email, web, and app platforms. This role is responsible for analyzing performance trends, customer engagement, attribution modeling, campaign effectiveness, and A / B testing to optimize digital marketing efforts. Overseeing a team of analysts, the Director delivers actionable insights to improve media spend, customer interaction, and digital booking behaviors. Partnering closely with cross-functional teams across a portfolio of casino resorts and corporate stakeholders, this role plays a key part in advancing enterprise-wide digital marketing and customer analytics initiatives.
• THE DAY-TO-DAY :
• Oversee analysis of digital marketing performance across media, email, web, and app channels, focusing on campaign effectiveness, engagement trends, and user behavior.
• Develop and execute a comprehensive analytics roadmap aligned with marketing strategy and business goals.
• Query, analyze, and interpret complex data sets to uncover actionable insights that drive marketing performance.
• Ensure data accuracy and integrity through regular validation, quality checks, and adherence to data governance best practices.
• Deliver strategic recommendations to optimize campaigns, improve customer experiences, and increase conversions.
• Lead A / B testing initiatives from design to analysis, validating strategies and enhancing campaign outcomes.
• Monitor attribution models, media effectiveness, and digital channel trends to inform investment and optimization strategies.
• Stay current on emerging digital tools and analytics technologies to improve data collection, analysis, and reporting.
• Manage and mentor a team of analysts, ensuring high-quality output, continuous learning, and collaboration.
• Analyze digital customer journeys to identify opportunities for engagement, retention, and conversion.
• Partner with marketing, product, and business teams to align data initiatives with organizational priorities.
• Present analytical findings, insights, and data-driven strategies to senior leadership and key stakeholders.
• THE IDEAL CANDIDATE :
• The ideal candidate holds a bachelor’s degree in business management, Finance, Marketing, or a related field.
• They bring 4+ years of hands-on experience using analytics to drive business performance, with a strong background in digital marketing data and operational insights.
• Ideally, they have 7+ years of relevant experience within the hospitality, travel, or entertainment industry.
• They possess a proven ability to turn complex data into clear, actionable stories that inform enterprise decision-making.
• The candidate is skilled in SQL, Python, and Azure Databricks, with experience using digital analytics tools such as Adobe Analytics and Google Analytics.
• They demonstrate a deep understanding of marketing principles, performance strategy, and attribution modeling, with strong problem-solving skills.
• Excellent communication, presentation, and relationship-building skills are essential, as this individual regularly partners with cross-functional teams and senior stakeholders to drive business outcomes
• THE PERKS & BENEFITS :
• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
• VIEW JOB DESCRIPTION :
• Are you ready to
• JOIN THE SHOW
• At MGM Resorts, we exist to entertain the human race and provide an unforgettable escape. From delivering excellence for our guests to building and sustaining our communities, you can join our diverse teams of world-class talent and thrive in our collaborative environment. Our iconic MGM Resorts brands offer everyone a wide variety of exciting career opportunities with access to unlimited growth. Be part of a unique world filled with anticipation, entertainment and unparalleled experiences — combined with competitive rewards and exclusive perks. Together, we will use our meaningful relationships to continue to build our authentic culture. We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International develops, builds and operates unique destination resorts designed to provide a total resort experience, including first-class accommodations and dining, world-class entertainment, state-of-the-art meeting and convention facilities, and high-quality retail and gaming experiences.We know the importance of respecting each other’s differences. We embrace and leverage our diversity to achieve best-in-class experiences and create stronger ties with our employees, guests, suppliers and community partners. We stay committed to taking strong, principled stands on equality to better unify our world. MGM Resorts International believes in providing opportunity for every employee to grow, develop and succeed in a work environment where you can be your best. We encourage you to explore our job opportunities. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact us at are an Equal Opportunity Employer. We are also committed to protecting the privacy of visitors to our employment application site, including the protection of any personal information provided to us. For more information about MGM Resorts International, including our and commitment to diversity and inclusion, please visit . For California residents, also see our that describes the categories of personal information and sensitive personal information we collect and provides certain details about our processing of that information.

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